Marketing Manager , AI-First; Remote

Total Annual Package: Up to USD $143,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)

Location
:
Remote (USA)

Growth path from here is Senior Marketing Manager → Head of Creative Strategy. What takes 4-5 years elsewhere happens in 1-2 here.

We've been AI-first since December 2023: AI supports how we research consumers, explore campaign ideas, and develop creative briefs and scripts. You'll use it throughout your work, applying your own judgment to challenge outputs, refine recommendations, and guide the final creative direction.

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1

Billion in sales, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign, covering consumer research, campaign strategy, AI-assisted creative briefs and scripts, and selected strategic partnerships, reporting directly to the Director of Marketing.

This role exists to turn what online shoppers actually need into campaigns and creative that perform, building the research-to-brief process that lets our creative and paid channel teams produce effective assets without starting from a blank page.

This is an individual contributor role open only to candidates currently located in the United States.

• Primary:
  Turn research into relevant campaigns: Identify what matters to online shoppers and translate those insights into clear messaging and creative ideas. Develop briefs and scripts that connect customer needs with product benefits and help teams produce effective assets. Bring feedback from paid channels into the next round of concepts and improvements.
• Secondary:
  Manage selected exclusive strategic affiliate partnerships for high-impact projects
  , including coordinating partner activities and reviewing performance with marketing leadership.

This is not a role where you fill in someone else's brief or report on campaigns after they've run.

• The scope is scarce: very few Marketing Managers get simultaneous ownership over consumer research, the briefs and scripts behind an AI video generation team, and strategic partnerships for growth, including relevant affiliate relationships, and a direct line to the Director of Marketing with no layers in between.
• Your first 12 months: build a research base on customers, competitors, buying patterns, and market trends. Turn it into campaign ideas, messaging angles, and creative strategies grounded in purchase motivations. Write the briefs, concepts, and ad scripts that give our AI video generation, design, and content teams clear direction. Bring finished assets to market with the paid channel teams, and feed performance results into the next round of concepts.
  
  Coordinate selected strategic partnerships, including relevant affiliate relationships, and review their performance with marketing leadership. Shape the future of creative strategy at Puffy, where consumer insight sets the direction for performance creative.

This isn't just another marketing role. This is your chance to become a true industry architect.

• You find the insight, write the brief, see it through to performance, and help grow selected strategic partnerships.
• Your research sets the campaign ideas, messaging angles, and creative strategies. Your briefs and ad scripts go directly to our AI video generation, design, and content teams and shape what they produce.
• You work with the paid channel teams to bring finished assets to market, then use performance feedback to decide what comes next. You report directly…