Social Media Advertising Specialist

Our client is searching for a highly analytical and results-driven Social Media Advertising Specialist to join their remote team, with operational ties to Randburg . This role will focus on planning, executing, and optimizing paid advertising campaigns across various social media platforms to maximize ROI and achieve e-commerce objectives. You will be responsible for audience targeting, budget management, A/B testing creative assets, and performance analysis to drive measurable results.

This is an ideal opportunity for a specialist passionate about leveraging paid social to drive business growth.

• Develop, implement, and manage paid social media advertising campaigns across platforms like Facebook, Instagram, Linked In, and others.
• Conduct audience research and segmentation to define target demographics and interests for campaign effectiveness.
• Manage advertising budgets, ensuring optimal allocation and efficient spend to meet KPIs.
• Create compelling ad copy and visuals, and conduct A/B testing to optimize campaign performance.
• Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights for improvement.
• Stay up-to-date with the latest trends, best practices, and platform updates in social media advertising.

• Proven experience as a Social Media Advertising Specialist or in a similar paid social media role.
• In-depth knowledge of major social media advertising platforms and their respective ad managers.
• Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
• Experience with A/B testing, audience targeting, and budget management for paid campaigns.
• Proficiency in using analytics tools (e.g., Google Analytics, platform insights).
• Excellent communication skills and the ability to thrive in a fully remote, collaborative environment.

• Competitive salary and the significant benefit of a fully remote work arrangement.
• Opportunity to manage substantial advertising budgets and drive impactful campaigns.
• Access to cutting-edge advertising tools and training opportunities.
• Collaborative and innovative remote work culture.
• Comprehensive health and wellness benefits package.