Linkedin Ads Specialist

Linked In Campaign Manager | B2B Lead Generation | Paid Social | EST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Standard Time (EST)

At Pavago, one of our clients is hiring a Linked In Ads Specialist to plan, launch, optimize, and scale high-performing Linked In advertising campaigns across multiple B2B client accounts.

This is a performance-driven role where you’ll take ownership of the full campaign lifecycle—from audience strategy and campaign creation to optimization, reporting, and client communication. You’ll manage a portfolio of approximately 10–15 client accounts
, helping businesses generate qualified leads while improving campaign efficiency and return on investment.

If you’re highly analytical, experienced with Linked In Campaign Manager
, and passionate about B2B lead generation through paid social advertising, this role is an excellent fit.

• Build, launch, and manage Linked In advertising campaigns across multiple client accounts.
• Develop audience targeting strategies based on client objectives and buyer personas.
• Create campaign structures aligned with lead generation and brand awareness goals.
• Test multiple ad formats, messaging, creatives, and offers to maximize performance.
• Manage campaign budgets while ensuring alignment with client KPIs.

• Monitor campaign performance daily and implement data-driven optimizations.
• Adjust bids, budgets, audience targeting, placements, and creatives to improve results.
• Identify opportunities to reduce Cost Per Lead (CPL) while improving lead quality.
• Scale high-performing campaigns while maintaining efficiency.
• Continuously test new campaign strategies and optimization techniques.

• Prepare weekly and monthly campaign performance reports.
• Analyze key metrics and translate data into actionable recommendations.
• Monitor campaign performance using metrics including:
• Lead Volume
• Lead Quality
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Present campaign insights and optimization plans clearly to clients and internal stakeholders.

• Partner closely with clients to understand business objectives and campaign goals.
• Provide proactive recommendations to improve campaign performance.
• Communicate campaign updates, performance trends, and optimization strategies professionally.
• Build trusted client relationships through consistent communication and measurable results.

• Stay current on Linked In Ads features, targeting capabilities, and platform updates.
• Research emerging B2B advertising trends and best practices.
• Test new campaign formats, bidding strategies, and audience segments.
• Recommend process improvements that enhance campaign performance and operational efficiency.

• 2+ years of experience managing paid digital advertising campaigns.
• Proven hands-on experience with Linked In Campaign Manager
  .
• Experience managing multiple client accounts simultaneously.
• Experience running B2B lead generation campaigns.

• Strong understanding of Linked In advertising strategy and optimization.
• Experience with audience segmentation and targeting.
• Strong analytical skills with the ability to interpret campaign data.
• Excellent reporting and presentation skills.
• High attention to detail and strong organizational abilities.
• Excellent written and verbal English communication skills.
• Ability to work remotely during U.S. EST business hours.

• Experience with Google Ads, Meta Ads, or other paid advertising platforms.
• Agency or client-facing experience.
• Experience…