Digital Marketing Manager

The Luminos Fund, an international nonprofit bringing education opportunities to the world's most vulnerable children, seeks a Digital Marketing Manager to help more people discover, engage with, and support our education mission. This is an opportunity for an ambitious, creative, data-informed marketer to grow Luminos' reach among prospective donors and influencers, and convert that interest into lasting, quantifiable engagement and support.

The Digital Marketing Manager will manage Luminos' social media channels, digital audience growth, and outreach for major fundraising and awareness campaigns. Working closely with colleagues in Development and Communications, the manager will expand Luminos' online reach by bringing Luminos stories and evidence to new audiences, engage and steward our existing online champions, and enhance the online experience for Luminos supporters. A central priority will be to expand Luminos' online individual giving program, with success measured against growth in online contributors.

This role will own digital marketing planning, execution, and reporting across channels, working in tight alignment with Luminos' broader messaging and editorial priorities.

This new full-time role will report to the Senior Director of Communications within the Development & Communications team. We prefer candidates based in Boston or London, for overlap with the team, but will consider exceptional candidates based remotely within time zones from U.S. Eastern Time and GMT. Occasional travel may be required. We are looking to fill this position as soon as possible.

The Luminos Fund ((Use the "Apply for this Job" box below).) provides transformative education programs to thousands of vulnerable children each year, helping them to catch up to grade level and prepare for lifelong learning. Working in partnership with community-based organizations in sub-Saharan Africa and the Middle East, Luminos is scaling up its accelerated learning program through the Luminos Method () - an evidence-based approach that helps children catch up fast and discover the joy of learning.

Luminos is supported by a range of funding partners, including Cartier Philanthropy for People and Nature, the Gates Foundation, UBS Optimus Foundation, and UNICEF. Luminos has been recognized for its achievements globally, receiving the Klaus J. Jacobs Best Practice Prize, the Library of Congress International Literacy Award, the Lipman Family Prize, the WISE Award, and the HundrED Global Innovation Award.

• Build Luminos' online individual giving strategy. Luminos does not currently have a dedicated online individual giving program; this role will design and launch one and grow this segment through new donor acquisition, conversion, stewardship, and retention, including recurring giving.

• Develop distinct messaging for individual donors, with differentiated content, calls to action, and communication frequency by segment, in partnership with Development & Communications colleagues.

• Create and implement a post-giving engagement plan, including gift acknowledgment, welcome and onboarding journeys, impact updates, and second-gift and recurring-giving invitations, to deepen relationships and retain donors.

• Manage Luminos' presence on third-party online giving platforms (e.g., giving marketplaces, workplace giving, and donor-advised fund platforms), including keeping profiles current and compelling, participating in platform campaigns and giving days, and ensuring gifts and donor data are tracked in Salesforce.

• Plan and execute email marketing campaigns in Mailchimp, including donor appeals, supporter journeys, and event communications, in partnership with Development & Communications colleagues.

• Build and maintain audience segments, automated journeys, and A/B tests to improve engagement and conversion; coordinate with colleagues on editorial content for newsletters and program updates.

• Lead digital outreach for major fundraising and awareness campaigns, from audience targeting and channel plans through launch, optimization, and follow-up. Coordinate email, social media, landing pages, and partner amplification to reach new prospects and invite them to engage or give.

• Plan digital promotion and follow-up for fundraising campaigns, donor-focused events, and related announcements, in partnership with Development &…