Brand Experiences Manager; remote

Job Category: Public Relations/Communications

Requisition Number: BRAND
010483

• Posted :
  October 8, 2026
• Full-Time
• Remote

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WHO WE ARE AND WHAT WE DO

The Brand Experiences team at Hallmark is dedicated to creating large-scale, emotionally resonant experiences that bring the brand to life for fans and consumers. From the Hallmark Christmas Cruise to the Hallmark Stars Live, we design and deliver immersive, joy-filled moments that deepen brand love and build lasting connections with audiences. We are experience architects and strategic storytellers who translate Hallmark’s iconic brand into real-world events that celebrate connection, inspire joy, and bring the brand’s emotional essence to life.

Our work is high-profile, high-impact, and deeply rooted in creating meaningful moments that resonate with fans and leave lasting impressions.

WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS

The Brand Experiences Manager plays a key role in executing strategic, consumer-facing events that bring the Hallmark brand to life in immersive and emotionally resonant ways. This role manages two event team members and is responsible for delivering high-profile experiences such as the Hallmark Christmas Cruise, the Hallmark Stars Live, and future brand activations that deepen consumer engagement and drive business results.

They will collaborate closely with brand experience leadership, senior stakeholders, and internal and external partners to ensure every experience reflects Hallmark’s iconic identity and delivers measurable results.

Key responsibilities include:

• Strategic Planning & Leadership: Partner with brand experience leadership to develop strategic plans for revenue-generating consumer events that align with brand and business goals.
• Event Execution & Oversight: Lead the planning and execution of large-scale, immersive brand experiences. Make informed decisions on logistics, vendor coordination, programming, and on-site operations to ensure flawless delivery.
• Team Leadership: Manage and mentor two event team members, providing clear direction, support, and accountability throughout the execution process.
• Cross-Functional Collaboration: Coordinate with internal stakeholders and external agencies to ensure alignment and seamless execution across all touchpoints.
• Budget & Performance Management: Support budget oversight; track KPIs, evaluate event performance, and apply insights to improve future execution.
• Stakeholder Communication: Serve as a key point of contact for senior leaders, business partners, and vendors- communicating progress, resolving issues, and ensuring transparency.
• Operational Excellence: Apply best practices and internal learnings to drive efficiency, consistency, and continuous improvement in event delivery.

This role is essential to Hallmark’s future as it ensures that strategic brand experiences are executed with excellence- strengthening consumer relationships, expanding brand reach, and reinforcing Hallmark’s leadership in meaningful connection.

BASIC QUALIFICATIONS

The following are required to be considered for this role:

• Bachelor’s Degree or 4 years professional work experience
• At least 7 years of experience in event development, brand experiences, and or management

PREFERRED QUALIFICATIONS

Your resume will stand out if you have the following:

• Experience leading, managing and developing a team (e.g., direct reports).
• Experience with online registration and event application development.
• Strong strategic thinking and visionary planning capabilities, with the ability to execute complex projects that involve multiple stakeholders.
• Excellent communication and project management skills, including the ability to translate complex business strategies into clear and…