Director, HCP Marketing

## Director, HCP Marketing Apply:
Remote:
Full time:
Posted Today:
R13061
** Position Summary
** The Director, HCP Marketing is responsible for developing and executing the healthcare provider (HCP) engagement strategy for [Centanafadine (CTN), Agitation Associated with Dementia (AAD), or Major Depressive Disorder/Post-Traumatic Stress Disorder (MDD/PTSD)]. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs.The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success.
** Key Responsibilities**
* ** HCP Marketing Strategy & Execution:
** Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brand objectives and competitive positioning.
* ** Omnichannel & Non-Personal Promotion (NPP):
** Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
* ** HCP Engagement & Field Enablement:
** Develop promotional tools, messaging, and training resources to empower the field sales team and optimize HCP engagement.
* ** KOL Engagement & Speaker Programs:
** Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence.  Develop and execute a comprehensive commercial KOL engagement plan
* ** Market Insights & Competitive Intelligence:
** Utilize market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.
* ** Brand Positioning & Messaging:
** Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.
* ** Market Access Pull Through:
** Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts
* ** Cross-Functional Leadership:
** Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
* ** Performance Measurement & Optimization:
** Establish and track key performance indicators (KPIs) to assess HCP marketing effectiveness and optimize promotional investments.
* ** Budget & Resource Management:
** Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
** Qualifications & Key Competencies
*** Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
* 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement
* Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
* Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs
* Omnichannel marketing expertise, including digital and traditional HCP engagement tactics
* Strong analytical skills, with the ability to leverage data and insights to refine marketing execution
* Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI
* Excellent collaboration and communication skills, with experience working in cross-functional teams
* Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives
* Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders
** Competencies*
* ** Accountability for Results
- ** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.  
** Strategic Thinking & Problem Solving
- ** Make decisions considering the long-term impact to customers, patients, employees, and the business.  
** Patient & Customer Centricity
- ** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.  
** Impactful Communication
- ** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.  
** Respectful Collaboration
- ** Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.  
** Empowered Development
- ** Play an active role in professional…