Copywriter - CPG​/Brand & Ecommerce

New York, New York, United States (Hybrid – 3 days/week in office)

At Pets + People, we make tails wag and customers smile with products brought to market through strategic licensing and innovation. Our brands make everyday life fresh, fun, and user-friendly for the whole family.

Our team of over 80 dedicated employees is headquartered in New York City with both national and global support. With our background, experience, and network, we are uniquely positioned to extend the reach of any brand to a new market.

“We’ve been a pioneer in licensing since 2008, translating favorite brands into practical ‘pet’ applications. In 2014, we expanded our vision into new markets within the ‘people’ sector. Now, we are leveraging our long track record of success and applying it both to pets + people. “ – Steven Shweky, Top Dog

Learn more about our capabilities at

We’re looking for a Copywriter to join our marketing team and write across our portfolio of licensed pet and household brands, spanning both ecommerce and packaging. This role helps shape the words that show up on-shelf and beyond, from product listings and A+ content to packaging copy and claims. This position partners closely with our Marketing Managers to keep every brand’s voice sharp, accurate, and consistent.

• Write and edit ecommerce copy across the portfolio, including product titles, bullet points, descriptions, A+/enhanced content, and brand store copy
• Write and edit packaging copy, including front-of-pack claims, back-of-pack messaging, and ingredient/feature callouts
• Draft scripts for social media content across the portfolio
• Write signage copy for retail displays, activations, and events

• Translate complex product and category information into clear, consumer-friendly messaging that highlights key benefits and differentiators, partnering with Brand Marketing Managers and cross-functional teams (Regulatory, Product Development, Marketing) to ensure accuracy and alignment
• Adapt and evolve brand voice across multiple licensed brands, maintaining style guides and editorial standards while staying true to licensor guidelines
• Present concepts and copy to brand managers, incorporate feedback, and lead revisions with clarity and confidence

• Proofread and edit all copy for accuracy, grammar, and brand voice consistency
• Research competitor listings and stay current on category, cultural, digital, and retail trends to keep copy relevant and differentiated

• Bachelor’s degree in English, Marketing, Communications, or a related field
• NYC-based with a flexible schedule (3 days in-office, 2 days remote)
• 4+ years of copywriting experience, ideally spanning both ecommerce and packaging
• Excellent written communication skills with a strong eye for detail and grammar
• Ability to write in multiple distinct brand voices and switch between them quickly
• Strong organizational skills with the ability to manage copy across many brands and deadlines simultaneously
• Comfortable working in a fast-paced, collaborative environment
• Positive, proactive attitude with a willingness to learn and grow
• Experience with Microsoft Word, PowerPoint, and Excel; familiarity with Asana a plus
• Experience writing for Amazon or other retail ecommerce listings is a plus
• Experience working in a PIM system is a plus
• Interest in consumer goods; experience in pet or household categories is a plus

We're a hybrid office culture, in office 3 days a week with flexibility to work from home the rest. We value the connection and collaboration that in-person work brings, while giving our team room to work in the way that's…