Senior Field Marketing Manager

About Workato Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer.

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Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

Business Insider named us an “enterprise startup to bet your career on”Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers

Responsibilities

We are looking for an exceptional Senior Field Marketing Manager to own and drive our North America field marketing strategy. In this role, you will lead the strategy, planning, and execution of high-impact field marketing programs — trade shows, executive-level programs, and regional activations — that connect Workato sales and leadership with prospects, customers, partners, and our developer community to drive new logos, accelerate deals, expand accounts, and fuel  this role, you will also be responsible to:

Owning the strategy and end-to-end execution of events, experiences and executive program calendar across North America aligning investment to pipeline and revenue priorities

Partner closely with sales and extended teams including Demand Generation, Product Marketing to ensure the right implementation of programs to drive pipeline and ROIDesigning and leading executive briefings, round tables, and account-based field programs in close partnership with sales leadership and the ABM team Building and scaling our sales enablement event motion, including training, webinars, and workshops that arm sellers to drive pipeline for core sales team.

Leading regional field activations — dinners, sponsor ships, and co-branded events with partners and customers — from concept through measurable results

Managing relationships with internal stakeholders, agencies, and vendors to deliver seamless, on-brand event experiences, negotiating contracts and holding partners accountable to scope and budget

Setting the standard for post-event reporting and pipeline attribution, delivering insights and recommendations to sales and marketing leadership

Building and maintaining the North America field marketing calendar and strategy, keeping cross-functional teams aligned and prioritized

Mentoring and providing guidance to field marketing associates/coordinators supporting program execution

Acting as a strategic advisor to regional sales leaders, translating pipeline and account goals into targeted field marketing plans

Requirements

Qualifications / Experience / Technical Skills5–8+ years of B2B field marketing, event marketing, or demand generation…