Senior Digital Media Planner

Sterling-Rice Group (SRG) is not your typical ad agency. Our fun culture, love of "living well," enviable Boulder location, passion for great work, and commitment to giving back make SRG a great place to be every day. We are independent, privately held, and majority women-owned and led. SRG is an integrated brand ignition and marketing firm that fuses strategy, innovation, and creativity, with a particular passion for food & beverage.

We’re looking for a strategic, curious, and highly accountable Senior Digital Media Planner to join SRG’s Media team. This role leads the development, execution, optimization, and management of digital media campaigns across B2C brands, with a particular emphasis on retail/commerce media and performance marketing.

The ideal candidate has 5+ years of hands-on digital media planning and buying experience, ideally within an agency environment. They understand how media is planned, bought, activated, trafficked, paced, optimized, and measured across digital channels and retail media network platforms. This person should be comfortable independently managing media plans and budgets, working directly with clients and media partners, and translating campaign performance into actional media recommendations.

• Lead development of integrated digital media strategies and plans across the consumer journey.
• Translate client business objectives, audiences, budgets, and KPIs into actionable media recommendations.
• Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations and maintain strong partner relationships.
• Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans.
• Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams.

• Lead retail/commerce media strategy across relevant retailer media networks and commerce platforms.
• Plan and/or execute campaigns across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons Media Collective, Instacart, and other RMNs.
• Apply retailer first-party audiences and data across onsite and offsite media, including sponsored search/product, display, video, and other commerce-media capabilities.
• Connect retail media investment to business outcomes using metrics such as sales, ROAS, new-to-brand/customer acquisition, and incrementality.
• Stay current on the evolving retail media landscape and educate clients and internal teams on emerging capabilities, measurement solutions, and best practices.

• Own day-to day media activation and campaign management, including trafficking, QA, launch, pacing, budget allocation, optimization, and reporting.
• Monitor performance against KPIs and proactively identify optimization opportunities.
• Evaluate performance data to translate into clear insights and actionable media recommendations.
• Partner with Analytics and other teams to strengthen measurement, attribution, and understanding of media impact on business outcomes.
• Ensure accurate budget management, forecasting, reconciliation, billing, and resolution of discrepancies.

• Serve as a trusted media resource for clients and internal teams and maintain an in-depth understanding of client businesses.
• Identify emerging platforms, technologies, consumer behaviors, and media opportunities; develop and share POVs and best practices.
• Bring forward process improvements that increase consistency, flexibility, and efficiency.
• Contribute to new-business pitches and broader agency initiatives.

• 5+ years of hands-on digital media planning and buying experience, ideally within an agency or similarly fast-paced environment.
• Meaningful experience developing and executing retail/commerce media strategies.
• Hands-on experience with one or more major RMNs, such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons, or Instacart.
• Strong understanding of retailer first-party data, closed-loop measurement, attribution, ROAS, incrementality, and sales-based KPIs.
• Experience across broader digital channels including programmatic, paid social, paid search, video/CTV, and direct publisher partnerships.
• Strong understanding of the relationship between…