Marketing Operations Manager Job Arlington Virginia USA,Marketing / Advertising / PR

IMMEDIATE SUPERVISOR:
Director, Sales and Marketing CLASSIFICATION:
Exempt, Full Time SALARY: $70,000 - $80,000 HYBRID:
In office Tuesday - Thursday; remote/work from home Monday and Friday.

KEY RESPONSIBILITIES:

CRM & Marketing Technology

Manage day-to-day marketing activities within NACAC’s CRM and marketing automation platforms.
Maintain marketing fields, lists, audience data, and campaign records to support accurate and effective marketing.
Assist with maintaining integrations between the CRM, marketing platforms, website, events, membership, and other systems.
Identify and communicate opportunities to improve marketing technology, processes, and campaign execution.
Work with internal teams and IT to troubleshoot marketing technology and data issues as needed.

Marketing Automation & Campaigns

Build, test, and manage automated marketing journeys and workflows.
Develop email campaigns, automated communications, triggers, and follow-up programs based on established marketing strategies.
Support campaigns for membership, events, professional development, fundraising, and other organizational initiatives.
Monitor automated campaigns to ensure they are functioning properly and reaching the intended audiences.
Assist with testing subject lines, content, audiences, timing, and other campaign elements.
Maintain campaign documentation, workflows, and processes.
Build and maintain audience segments based on membership status, demographics, engagement, interests, purchase history, and other available data.
Partner with the Senior Marketing Manager and Director of Sales & Marketing to develop targeted campaign audiences.
Implement personalization and dynamic content within marketing campaigns.
Review audience performance and identify opportunities to improve targeting and engagement.
Maintain audience lists and suppression criteria to support accurate campaign delivery.

Reporting & Analytics

Prepare regular marketing campaign and performance reports.
Monitor email, web, paid media, event, and other campaign metrics.
Track campaign engagement, conversions, revenue, and other established performance indicators.
Analyze campaign results and identify trends or opportunities for improvement.
Provide clear, practical insights to help the marketing team optimize campaigns.

Campaign Operations

Support the Director of Sales & Marketing and Senior Marketing Manager in executing marketing campaigns and initiatives.
Build campaign audiences, tracking links, workflows, landing pages, forms, and other campaign components.
Ensure campaigns are properly tagged, tracked, tested, and documented.
Coordinate campaign timelines and deliverables with internal stakeholders.
Support quality assurance for email and digital campaigns.
Assist with campaign testing and optimization.

Data Quality & Processes

Monitor marketing database health and identify data-quality issues.
Maintain accurate marketing lists, fields, and campaign data.
Follow established processes for data management, campaign setup, tracking, and reporting.
Help document marketing processes and procedures.
Work with internal stakeholders to resolve data issues that affect campaign execution or reporting.
Handle marketing data responsibly and in accordance with NACAC policies and requirements.

Cross-Functional Collaboration

Work closely with the Director of Sales & Marketing and Senior Marketing Manager to execute marketing initiatives.
Collaborate with Membership, Events, Professional Development, Communications, Finance, IT, and other teams on marketing campaigns and projects.
Provide support to internal teams using marketing automation, audience data, and campaign reporting.
Coordinate with internal stakeholders to gather information and ensure campaigns are executed accurately and on schedule.
Monitor campaign and workflow performance and recommend practical improvements.
Test new approaches to audience segmentation, personalization, email, automation, and campaign execution.
Stay informed about relevant marketing technology and digital marketing practices.
Assist with implementing improvements to NACAC’s marketing processes and technology.
Support a culture of testing, measurement, and continuous improvement.

Event & Organizational Support

Support marketing, reporting, and campaign needs for NACAC’s major events and organizational initiatives.
Assist with conference-related marketing campaigns and communications.
Travel may be required to NACAC’s annual conference and other organizational events.
Perform other duties and…