Fintech Product Marketing Manager - GTM & Growth Lead

• Happen Bank is looking for a Product Marketing Manager with a background in financial services to help shape how our new lending products and experiences are positioned, launched, and adopted.
• You’ll bring hands-on experience launching new products across marketing channels, turning customer insights into positioning and messaging that drive business growth and member engagement.
• You’ll work cross-functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences
• Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
• Take new products and features from 0 to 1, from market sizing through go-to-market execution and launch
• Partner with Analytics to define success metrics ahead of launch and track performance against them post-launch
• Plan and execute paid and lifecycle marketing campaigns that drive acquisition, engagement, and retention across new lending products
• Partner with Business, Product, Analytics, Research, Compliance, Legal, and Marketing to bring customer-informed strategies to market
• Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions
• Create messaging frameworks, launch materials, creative briefs that support consistent customer experiences
• Measure campaign and product performance, evaluate experiments, and use AI where useful to accelerate analysis and improve the quality of your own work

Benefits

• Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
• A hybrid work model that balances in-office and work from home
• Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
• Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
• Mothers Rooms and hospital-grade pumps in every LC office
• Generous and varied mental health benefits
• Wellness program with cash incentives — earn up to $75 per month for being active
• Paid volunteer time and donation matching
• Onsite gym, locker room, bike room, and fitness classes (depending on location)
• Café with our own in-house barista
• Stocked pantries with healthy snacks and drinks
• Technology-forward and collaborative office spaces

Experience taking products from concept to launch in ambiguous, fast-moving environments4+ years of product marketing experience, bachelor’s degree in a related field; or equivalent work experience

Strong analytical and customer research skills with the ability to turn insights into clear, independent business recommendations

Experience collaborating across multiple functions and influencing stakeholders without direct authority

You take ownership of your work, proactively identify opportunities to improve outcomes, and adapt your approach based on feedback

You use AI to accelerate content development, audience analysis, and campaign optimization, and you’re discerning about where editorial judgment still belongs to a human

Exceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messaging

Experience in financial services, banking, lending, or fintech, with an understanding of the regulatory and compliance considerations that shape customer marketing

You actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle, and you’re thoughtful about accuracy and data sensitivity

Experience with paid media platforms and lifecycle or CRM marketing tools such as Braze or IterableMBA or equivalent

Expertise with A/B testing and experimentation platforms