Sr. Product Marketing Manager, Sigma Apps

# Sr. Product Marketing Manager, Sigma Apps Sigma San  Francisco, CAFull-time $160,000 – $185,000 / year Upload your resume once and Scout applies for you Apply with Scout Share this job:

Linked

InXSave image

You’ll shape the go-to-market strategy and messaging for Sigma Apps, translating application development capabilities into clear stories for technical and business buyers. The role works across Product, Engineering, Sales, and Marketing on launches, sales materials, competitive analysis, and customer proof points.
* Permanent* On-site
* 3+ years### Skills and expertise

Product marketing

Positioning and messaging

Go-to-market strategy

Sales enablement

Competitive analysis

Win/loss analysis

Customer interviews

Pipeline metrics### Key responsibilities
* Develop positioning and messaging for Sigma Apps and coordinate launches with cross-functional teams.
* Create sales enablement materials, competitive comparisons, and field-ready messaging based on buyer insights.
* Produce thought leadership, customer case studies, and proof points demonstrating Sigma Apps’ business impact.## How this job compares

Compared with 156 open senior marketing jobs on October 10, 2026.Pay:
This job pays $160K to $185K a year. The 84 open senior marketing jobs that publish US pay start at $155K on average, so this job starts in line with them.

Similar open jobs:
We Love AI Jobs lists 156 open senior marketing jobs at 97 companies.

Remote work:
This job is on site. 29 of the 156 senior marketing jobs (19%) are remote.

AI in this role:
Medium. The role uses AI tools and works with AI systems as a regular part of the job. The role markets AI-assisted workflows and AI-powered apps and agents, and works closely with Product and Engineering on the Sigma Apps roadmap. It focuses on messaging and go-to-market work rather than building AI systems.## Full description

About the role Every enterprise is racing to build AI-powered apps and agents but speed without the right runtime creates chaos, not transformation. Sigma is the AI Runtime Environment that makes those apps governable, scalable, and real, and the Sr. PMM, Sigma Apps will play a critical role in developing and executing the go-to-market narrative and strategy for Sigma Apps.

This role requires someone who understands both sides of the enterprise software conversation: the IT leaders and data engineers who evaluate and govern application infrastructure, and the line-of-business owners who care about outcomes, speed, and usability. You'll translate Sigma's application development capabilities into stories that resonate with both and create the materials the sales team needs to tell those stories in the field.

What you'll do
• Develop and maintain positioning and messaging for Sigma Apps including no-code app building, AI-assisted workflow automation, embedded analytics, and apps built with external coding agents working closely with the Director of Product Marketing, Apps and the Product team.
• Support new feature launches and capability expansions, coordinating across product, design, marketing, and sales to bring new capabilities to market clearly and effectively.
• Work closely with Product and Engineering to deeply understand and influence the Sigma Apps roadmap bringing market, customer, and competitive insights that help shape and prioritize it.
• Partner with sales reps and the Enablement team to understand what's working in the field and use those insights to sharpen messaging, update battle cards, and improve enablement materials.
• Partner with the Enablement team to build and maintain sales enablement content solution briefs, pitch decks, use case guides, competitive comparisons, and discovery question frameworks that help the field confidently sell Sigma Apps
• Build and…