Senior Product Marketing Manager Job Northern Kentucky USA,Marketing / Advertising / PR

Careers at Orange Logic

Senior Product Marketing Manager

At Orange Logic, we’ve been solving complex content challenges for over two decades. Driven by innovation, curiosity, and a passion for impact, our intelligent Digital Asset Management (DAM) system, Orange Logic Platform, empowers organizations across industries to manage, access, and leverage their digital assets more effectively.
We’re not just building powerful software, we’re building a team of bold thinkers, collaborators, and problem-solvers who care deeply about delivering real value.

The Senior Product Marketing Manager defines how Orange Logic positions its products, understands its market, and communicates its value to enterprise buyers. Serving as the strategic bridge between Product and Marketing, this role translates product innovation, customer evidence, competitive intelligence, and market insight into differentiated positioning and go-to-market strategies.

Your Role at Orange Logic:

Own corporate and product positioning, messaging architecture, buyer personas, priority use cases, differentiation, and proof standards; ensure consistent narratives across product, industry, campaign, website, and sales experiences
Shape Orange Logic’s market narrative and category strategy across digital asset management, content operations, content orchestration, and AI-driven shifts; identify the conversations and claims the company can credibly lead
Lead product marketing strategy and establish a tiered go-to-market launch framework, connecting roadmap priorities to audiences, messaging, enablement, customer communications, activation plans, and measurable outcomes
Build a continuous market and competitive intelligence practice using customer and prospect insight, win/loss learning, competitor developments, analyst perspectives, and Sales feedback to inform positioning, GTM, and Product decisions
Own analyst relations strategy and market education, including analyst priorities, briefing narratives, supporting evidence, executive preparation, and structured follow-through on analyst feedback
Define the customer evidence strategy by industry, use case, persona, and strategic claim; partner with Sales, Customer Success, and Content to identify advocates, substantiate outcomes, and activate reusable proof
Develop sales and SDR enablement frameworks, competitive guidance, value narratives, launch materials, and training that improve buyer conversations and support enterprise deal progression
Shape executive thought-leadership themes and market points of view, partnering with Content, Communications, and executives on credible articles, speaking narratives, analyst engagement, and strategic market moments
Maintain deep, hands-on product fluency through regular Link usage, Product collaboration, roadmap and release reviews, demos, and applicable Orange U certification; translate technical capabilities into buyer problems and business value
Use AI-enabled research, intelligence, and repeatable workflows to accelerate insight generation, messaging development, competitive monitoring, and launch preparation while protecting accuracy and source quality; lead cross-functional initiatives with clear accountability and measurable impact

Ideal

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field required
7+ years of product marketing experience in B2B SaaS environments, preferably within enterprise or sales-led growth organizations
Proven success leading product launches, GTM initiatives, and sales enablement programs in complex technology markets
Strong experience developing strategic messaging, positioning frameworks, and value-based storytelling for technical and executive audiences
Experience supporting enterprise…