Growth Marketing Lead, Marketplace

# Growth Marketing Lead, Marketplace Wonderschool San  Francisco Full-time Upload your resume once and Scout applies for you Apply with Scout Share this job:

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The Growth Marketing Lead owns acquisition for both sides of Wonderschool’s childcare marketplace: families looking for care and educators joining the platform. The role combines performance marketing and funnel analysis with community events, provider recruiting, and AI-powered personalization.
* Permanent* On-site### Skills and expertise

Performance marketing

Conversion optimization AI-powered personalization

Funnel analyticsCAC and LTV modeling

Paid and organic social media

Lifecycle messaging

Marketplace growth### Key responsibilities
* Own parent acquisition through paid campaigns, landing pages, and on-platform conversion improvements.
* Plan events and campaigns to recruit childcare providers and educators.
* Build growth systems and track CAC, conversion, payback, and marketplace unit economics.## How this job compares

Compared with 81 open lead marketing jobs on October 10, 2026.Pay:
This job does not publish its pay. The 40 open lead marketing jobs that publish US pay start at $173K a year on average.

Similar open jobs:
We Love AI Jobs lists 81 open lead marketing jobs at 58 companies.

Remote work:
This job is on site. 13 of the 81 lead marketing jobs (16%) are remote.

AI in this role:
Medium. The role uses AI tools and works with AI systems as a regular part of the job. The role explicitly calls for hands-on use of AI tools to personalize the parent experience and scale marketing. AI supports the growth work but is not the role’s central product or engineering focus.## Full description

About Wonderschool Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.

The Role You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.

What You'll DoParent growth
• Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.
• Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.
• Understand the demographics of the families we serve and tailor messaging by community, income level, and geography.

Provider growth
• Plan and run weekend events that reach moms, teachers, and aspiring childcare providers.
• Recruit teachers and educators onto the platform through events, social ads, and community partnerships.
• Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes.

Systems and measurement
• Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns.
• Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.
• Work closely with product and engineering on the website and funnel.

Who You Are
• Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.
• Technically fluent. You understand enough computer science to work well with engineers and reason about how the…