Marketing Specialist

Memorial Community Hospital & Health System is committed to providing exceptional healthcare services while improving the health and well-being of the communities we serve. We are seeking an innovative, creative, and results-driven Marketing Specialist to lead the development and execution of strategic marketing initiatives that strengthen our brand, promote our services, and support organizational growth.

The Marketing Specialist is responsible for planning, implementing, managing, and optimizing comprehensive marketing strategies across digital and traditional channels. This role will focus on increasing brand awareness, promoting healthcare services, enhancing community engagement, and supporting the overall mission of the organization.

The ideal candidate is an experienced marketing professional with strong communication, content creation, graphic design, project management, and analytics skills. Healthcare marketing experience is highly preferred.

Shift Details:
Candidates should expect to work onsite Monday through Friday during standard business hours. While occasional work-from-home flexibility may be available based on business needs, regular remote work is not part of this position.

• Develop and execute marketing campaigns aligned with organizational goals and strategic priorities.
• Strengthen brand awareness, visibility, and community engagement.
• Conduct market research and analyze industry trends to identify opportunities for growth.
• Maintain organizational branding standards and brand consistency across all platforms.
• Promote hospital and rural health clinic services through targeted marketing initiatives.

• Create, write, edit, and proofread marketing content for digital and traditional media.
• Develop compelling content for websites, social media, advertising campaigns, publications, and promotional materials.
• Coordinate print, radio, television, billboard, photography, and video marketing efforts.
• Produce creative marketing assets that engage target audiences and support organizational goals.

• Manage website content, digital campaigns, SEO, paid advertising, and social media initiatives.
• Monitor campaign performance and analyze results using tools such as Google Analytics, Meta platforms, Word Press, and other marketing technologies.
• Track key performance metrics and recommend strategies for continuous improvement.
• Provide regular reports and updates to senior leadership regarding marketing performance and outcomes.

• Build and maintain relationships with community organizations, media outlets, vendors, and advertising partners.
• Represent the organization at community events and outreach activities.
• Collaborate with internal departments and external stakeholders to support health system initiatives.
• Serve as a liaison between the hospital, media, vendors, and community partners.

• Manage marketing projects from concept through execution.
• Develop and oversee the annual marketing budget.
• Lead the creation and production of the organization’s Annual Report.
• Manage signage, promotional materials, branded merchandise, and company store operations.
• Develop and maintain marketing policies and procedures.

• Participate in organizational committees and initiatives.
• Support philanthropy, community engagement, and fundraising activities.
• Contribute to performance improvement and patient satisfaction efforts.
• Uphold organizational values, safety standards, and regulatory requirements.

• Bachelor’s degree in Marketing, Communications, Graphic Design, Public Relations, or a related field required.

• Minimum of three (3) years of professional experience in marketing, communications, graphic design, or related areas required.
• Healthcare marketing experience strongly preferred.

• Strong knowledge of digital marketing, content strategy, branding, SEO, social media, and marketing analytics.
• Experience with website management, content management systems, and marketing platforms.
• Proficiency in graphic design and content creation tools.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical and problem-solving abilities.
• Exceptional project management and organizational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced…