Marketing Manager Strategy

I’m not looking for a good Marketing Manager. There are plenty of those. I’m looking for someone exceptional. It’s not you if you’re not the kind of marketer who has consistently stood out on every team you’ve previously worked.

If you've spent your career doing marketing activity without being able to show what that activity did for the business, please stop reading, this isn't for you. If you measure your value by how many documents you produce rather than what changes in the business, this isn't the role. And if your idea of marketing leadership is producing a 50-page deck, handing it to somebody else and waiting for them to execute it, this definitely isn't for you.

Please stop reading and share this with someone else.

If ambiguity makes you uncomfortable, if you've never personally managed meaningful paid acquisition, this isn't the role; and if you need me to give you a list of tasks every morning, please don't apply.

If you're brilliant at talking about marketing but struggle to make things happen, or if you want the title of manager but don't want to get into the work, this isn't the role.

And if you've read this far thinking, "this isn't me, but I know exactly who this is…" please, would you do me a favour?

I’m looking for you if your colleagues turn to when the campaign isn't converting, and nobody can quite work out why. You look at a funnel and immediately start asking questions. Why did they click? Why didn't they convert? Why are leads dropping off here? Why don’t we add more touch points?

Why did this creative outperform the other one? Why are we paying this much to acquire this customer? Why are sales saying the leads aren't good enough? And most importantly:
What are we going to do about it?

If you're great at paid advertising, I'll want to know what you spent, what the price point was, if it was a low or high ticket, what ad formats you tested, what worked, what failed, your ROAS and your impact on the bottomline.

If you say you're great at funnels, I'll want to see what you've built. If you say you're strategic, you should be able to take your strategy and explain it clearly on one page.

You could be sitting at your beautiful work from home space in Lagos, New Delhi, Manila or elsewhere in the world while marketing primarily to Nigerians in the UK. That means you cannot rely on assumptions or ChatGPT. I’m looking for someone who will become obsessed with getting to know the organisation’s target audience.

If this is you, you will be excited about being on the frontline of the battlefield. Listening to sales calls. Speaking to customers. Studying objections. Reading comments. Understanding competitors. Learning and understanding UK culture in relation to our audience.

You're eager to understand what our customers want, what they're afraid of, what makes them hesitate, what makes them trust us and ultimately what makes them buy. I’m sure you already know that marketing starts with the market.

Speaking of battlefield, I only want a marketing manager who is fascinated about leading from the front and getting their hands dirty. This is how I lead and it’s the only kind of leadership that I appreciate.

Ultimately, I want you to build and lead a great marketing team. But this isn't a role for you if your preference is to lead from behind.

You must be comfortable opening Ads Manager yourself. You should understand how to systematically test creatives, hooks, audiences, offers and landing pages.

You must understand TOF, MOF and BOF, not because you memorised the acronyms, but because you've built customer journeys, and understand the large market formula and human psychology.

You should be capable of getting into a CRM and understanding the automation (we currently use GHL). You should…