Integrated Marketing Specialist

## Integrated Marketing Specialist Apply:
1930 W Rio Salado Pkwy Tempe AZ 85281:
Full time:
Posted Today:
REQ-20385

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
** Position Overview
** The Integrated Marketing Specialist is responsible for creating, implementing, and managing marketing within new shop openings to strengthen brand recognition and loyalty, particularly in new/emerging Dutch Bros markets. This role supports the planning and execution of all marketing activities related to Grand Openings.

** Key Result Areas*
* ** Assisting with all grand opening efforts, ensuring successful startup, ramp of new locations, and supporting growth for existing shops.
*** Develop comprehensive marketing plans for new shops / markets, including defining campaign goals, budget and integrated plans and leading cross functional team work
* Oversee the end-to-end execution of new shop campaigns, ensuring all elements are aligned with the campaign strategy and are on time and on budget.
* Collaborate with cross-functional teams to coordinate campaign activities, including creative development, advertising, signage, promotional efforts and media plans
* Assess current processes and make recommendations for improvement
* Assist with grand openings budget soup to nuts, identifying opportunities for efficiencies and simplification in the process and spend
* Other duties, as assigned
** Play a critical role in enabling seamless collaboration between internal teams, field operations and key vendor partners
*** Build effective working relationships with field teams and vendor partners to support timely and accurate execution of initiatives.
* Collect feedback and field sensing to inform teams and support decision-making.
* Ensure alignment on timelines, roles, and next steps through structured communication and regular check-ins.
* Manage operational trackers and status reports to drive transparency, accountability, and urgency across all partners.
* Partner cross-functionally to identify bottlenecks or inefficiencies and propose data-informed process improvements.
* Other duties as assigned
** Conduct market and performance analysis, and trends assessment:
*** Monitor and report on the performance of grand opening marketing efforts, measuring ROI and key performance indicators, making recommendations for improvement
* Analyze market trends, competitor activities, field insight and local market dynamics habits to inform grand opening strategies
* Make data-driven recommendations to enhance future campaigns and tactics
* Conduct in-depth analysis of market trends related to grand openings.
* Package key learnings for marketing stakeholders, particularly brand and creative team, to stay abreast of what’s working / not by channel
* Monitor competitive advertising creative, local marketing efforts and spend trends
* Other duties as assigned
** Skills*
* * Detail orientation
* Project management
* Business curiosity
* Communication (written/verbal)
* Data analysis, including budget and KPIs
* Collaboration* Adaptability  
** Job Qualifications*
* * Bachelor’s Degree in Marketing or Business Administration, or 4 years of comparable experience, required
* 2 additional years in a local, field or grand opening marketing or similar, required
* Excellent written and verbal communication skills
* Creative thinking and the ability to translate ideas into actionable plans
* Proven ability to work collaboratively in a team and manage multiple projects simultaneously
* Above average analytics skills, with demonstrated ability to manage complexity of multiple data sets, deadlines and deliverables
* Multi-unit QSR or retail experience, preferred
** Location Requirement:*
* * This position is located in Phoenix, AZ.  This position is required to be in office 4 days per week (Mon-Thurs);
Fridays are optional remote work days.  
** Physical Requirements*
* * Occasionally move or lift office items
* Must be able to work in an office environment
* Must be able to communicate in an effective manner to perform job duties
* Vision must be good or corrected in order to perform essential job duties
* Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties
* Ability to read and write in English in order to process paperwork and follow up on any actions necessary
*…