Senior Manager, Demand Generation

# Senior Manager, Demand Generation People.aiRemote

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The Senior Manager, Demand Generation owns buyer acquisition and conversion for Backstory, with responsibility for paid campaigns, search visibility, web conversion, and lifecycle marketing. The role combines hands-on marketing execution with AI-enabled campaign automation and ownership of enterprise pipeline results.
* Permanent* Fully Remote
* 6+ years### Skills and expertise

Paid search

Paid social

Digital ABMSEOAnswer engine optimization (AEO)
Conversion rate optimization (CRO)
Clayn8n### Key responsibilities
* Manage paid acquisition and agency partners, optimizing campaigns for pipeline, customer acquisition cost, and payback.
* Lead SEO and AI-driven discovery across search engines and AI answer engines.
* Build automated campaign workflows and improve web conversion, lifecycle nurture, and funnel performance.## How this job compares

Compared with 190 open manager marketing jobs on October 10, 2026.Pay:
This job does not publish its pay. The 96 open manager marketing jobs that publish US pay start at $132K a year on average.

Similar open jobs:
We Love AI Jobs lists 190 open manager marketing jobs at 94 companies.

Remote work:
This job is remote. 59 of the 190 manager marketing jobs (31%) are remote.

AI in this role:
Medium. The role uses AI tools and works with AI systems as a regular part of the job. The role uses AI answer engines for discovery and builds AI-powered campaign automation with LLM prompts and tools such as Clay, Make, and n8n. Its core work remains demand generation rather than building AI products.## Full description

About Backstory Backstory (formerly People.ai) is the leading AI answers platform for sales teams. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows. Sales leaders from companies like Red Hat, Five9, Palo Alto Networks, Iron Mountain, Trans Union, Randstad and others rely on Backstory to get trusted answers wrapped in real business context helping them orchestrate deals more effectively and drive revenue.

By connecting every signal to the right accounts and opportunities, Backstory shows teams exactly what is happening and what to do next. Customers across industries including enterprise, cybersecurity, data and analytics, and defense use Backstory to drive trillions in pipeline and revenue.

Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and the Forbes AI 50, Backstory is based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures and Mubadala Capital.

The Role As Senior Manager of Demand Generation at Backstory, you will own how buyers find us and how they convert into pipeline. This is an AI-first marketing seat—equal parts strategy and hands-on execution. You will manage paid media, agency partners, web conversion, and organic discovery across both traditional search engines and AI answer engines. Partnering directly with the SVP of Marketing, you will commit to an enterprise pipeline target and build the automated systems to hit it.

Responsibilities
• Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback.
• Manage performance marketing agency partners, driving strong execution, creative output, experimentation, and efficient campaign performance.
• Lead SEO and AI-driven discovery (AEO) across Google,…