Senior Marketing Manager, International Resuscitation

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The Senior Marketing Manager, International Resuscitation
, leads global marketing strategy and execution for the American Heart Association’s international resuscitation training portfolio, including the Resuscitation Quality Improvement Partners Alliance portfolio.

This role owns go-to-market strategy, market insight, product positioning, launches, demand generation, sales enablement, localization, and customer adoption across international regions. The Senior Marketing Manager partners with sales, business development, product development, communications, regional teams, and RQI Partners;
Leads and develops assigned employees and oversees agency and vendor partners, including goal setting, coaching, prioritization, and performance management.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. The location for this position is remote.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us onLinked

In,Instagram,Facebook,X, and atheart.jobs.

Global Marketing Strategy

• Develop and execute global marketing strategy for the international resuscitation portfolio, translating business, product, and revenue objectives into actionable regional plans.
• Lead customer and market research, segmentation, competitive analysis, and market-entry planning to identify growth opportunities, adoption barriers, and regional priorities.
• Guide value proposition, positioning, and pricing recommendations using customer, market, and competitive insights.

Go-to-Market and Product Launches

• Lead go-to-market strategy and launch planning for new products, programs, and portfolio enhancements.
• Develop product positioning, value propositions, messaging, activation plans, launch objectives, readiness criteria, and performance measures.
• Coordinate launch execution across international regions, sales, product, communications, business development, external partners, and the global conference calendar.

Portfolio and Demand Generation

• Develop integrated campaigns that support product adoption, qualified lead generation, and revenue goals.
• Drive customer acquisition, engagement, retention, and portfolio growth through regional and market-specific programs.
• Lead digital marketing across webinars, email, social media, digital advertising, and marketing automation.

Sales and Channel Enablement

• Partner with international sales leadership and business development to align marketing activity with commercial priorities.
• Develop messaging, presentations, campaign materials, sales tools, and customer-facing content for international sales teams, distributors, and channel partners.
• Train and support channel teams and use market feedback to strengthen programs, tools, and customer experience.

Content and Localization

• Develop and adapt marketing collateral, digital content, presentations, and sales tools for international audiences.
• Lead localization priorities and…