Lifecycle Marketing Manager, Campaign Strategy & Execution

This Lifecycle Marketing Manager owns campaigns that help Notion users discover value, adopt workflows, and deepen product use. The role develops campaign strategy, executes across email and in-product channels, and measures results with cross-functional partners.
* Permanent* Hybrid
* 8+ years### Skills and expertise

Customer.ioBraze Iterable Salesforce  Marketing Cloud Audience segmentation

PersonalizationA/B testing SQL### Key responsibilities
* Lead lifecycle campaigns from strategy and audience selection through production, launch, and performance analysis.
* Build and improve onboarding, activation, adoption, retention, and other customer journeys across email and in-product channels.
* Coordinate campaign delivery with Product, Engineering, Data Science, Marketing, Sales, and external partners.## How this job compares

Compared with 156 open senior marketing jobs on October 10, 2026.Pay:
This job pays $190K to $220K a year. The 84 open senior marketing jobs that publish US pay start at $155K on average, so this job starts about 23% higher.

Similar open jobs:
We Love AI Jobs lists 156 open senior marketing jobs at 97 companies.

Remote work:
This job is hybrid. 29 of the 156 senior marketing jobs (19%) are remote.

AI in this role:
Low. The company works with AI, but AI is a small part of this role's daily work. The role focuses on lifecycle marketing campaigns and product adoption, not AI development or routine work with AI systems. AI-assisted campaign workflows are mentioned only as a plus.## Full description

Who We Are Notion is the collaborative AI workspace where teams and agents think together. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era.

From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work.

About the Role:

Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.

You'll own campaigns end to end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in-product channels, and measuring incremental impact.

This role combines strategic judgment with hands-on execution. You'll partner closely with Lifecycle Marketing, Product Marketing, Product Growth, Data Science, Marketing Operations, and creative partners. You should be equally comfortable shaping a campaign brief, building a journey in Customer.io, resolving execution details, and interpreting results.

Scope guardrails: this role owns campaign strategy, hands-on execution, cross-functional delivery, and performance analysis. It is not the primary Customer.io architect or incident-response owner, a general intake coordinator, or a production-only role receiving prewritten briefs. The person should operate as an independent campaign owner who can take work from an ambiguous opportunity to a high-quality, measured launch.

This role may be based in either our San Francisco or New York City offices. We work from our offices on…