Director of Product Marketing, AI

# Director of Product Marketing, AISigma

San Francisco, CAFull-time $235,000 – $270,000 / year Upload your resume once and Scout applies for you Apply with Scout Share this job:

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This director will shape Sigma’s positioning and go-to-market strategy for its AI platform, including natural-language exploration, agentic workflows, and AI-powered application building. The role works across Product, Engineering, Sales, and Marketing to launch capabilities, equip sales teams, and explain Sigma’s AI strategy to enterprise buyers.
* Permanent* On-site
* 8+ years### Skills and expertise

Large language models

Agentic AIAI infrastructure

Product positioning and messaging

Go-to-market strategy

Sales enablement

Competitive intelligence SQL### Key responsibilities
* Define Sigma’s AI positioning, messaging, and competitive differentiation for enterprise audiences.
* Lead AI feature launches with Product, Engineering, Marketing, Sales, Customer Success, and partners.
* Create sales enablement and thought leadership while tracking market dynamics and competitive intelligence.## How this job compares

Compared with 129 open director marketing jobs on October 10, 2026.Pay:
This job pays $235K to $270K a year. The 68 open director marketing jobs that publish US pay start at $196K on average, so this job starts about 20% higher.

Similar open jobs:
We Love AI Jobs lists 129 open director marketing jobs at 71 companies.

Remote work:
This job is on site. 25 of the 129 director marketing jobs (19%) are remote.

AI in this role:
Medium. The role uses AI tools and works with AI systems as a regular part of the job. The role focuses on positioning Sigma’s AI capabilities and requires fluency in large language models, agentic AI, and AI infrastructure. It works closely with teams shaping the AI roadmap, though it is not a hands-on model-building role.## Full description

About the roleAI and coding agents have made building enterprise apps nearly effortless and exposed a massive gap in the infrastructure to run them. Sigma is emerging as the AI Runtime Environment that makes enterprise AI actually work, and this role will tell that story to the market, why it matters, and help define and create this new category.

As Director of Product Marketing for AI, you will own the positioning and go-to-market strategy for Sigma's overall AI narrative and its specific capabilities, including: natural language exploration, agentic workflows, and AI-powered application building (both internal and using external coding agents). This is a high-visibility, high-impact role that sits at the intersection of product, sales, and the market. You'll translate a rapidly evolving AI roadmap into sharp, differentiated messaging that resonates with data teams, business leaders, and the enterprise IT buyers who evaluate and approve AI investments.

You will be a key voice in helping Sigma win the category.

What you'll do
• Define and own Sigma's AI product positioning and messaging from core value propositions to competitive differentiation and persona-specific narratives.
• Partner with Product and Engineering to understand and influence Sigma's AI capabilities and roadmap.
• Lead product launches for AI features and capabilities, coordinating across marketing, sales, customer success, and partnerships.
• Partner with sales leadership and frontline reps to understand AI deal dynamics, competitive objections, and messaging gaps and incorporate learnings into improved positioning, content, and enablement.
• Partner with the Enablement team, build and maintain sales enablement materials pitch decks, battle cards, demos, objection-handling guides that help the field win competitive AI deals.
• Develop thought leadership content and market education…