Head of Marketing

Gimme Beauty is looking for a Head of Marketing to lead our Marketing and Creative team. This is a senior leadership role reporting to our President & CRO. The role is hybrid in West Valley City, UT, with at least 2 days a week in office. Local candidates or those willing to relocate are highly preferred, but we're open to considering remote work for highly qualified candidates.

Gimme Beauty is one of the fastest-growing premium hair tools and accessories brands in the U.S. — a top 3 brand in the category, distributed across 36,000 retail doors including Target, Walmart, Ulta, CVS, Walgreens, Kroger, Publix, and Amazon. We have strong retail partnerships, an iconic product lineup, and a brand that consumers genuinely love.

We are searching for a Head of Marketing who is genuinely consumer obsessed — someone who thinks about the consumer first in every decision, is energized by making data-driven choices grounded in rich business and consumer intelligence and is passionate about translating those insights into brand and campaign strategies that drive trial, repeat, and loyalty. This person is equal parts creative visionary and analytical operator — someone who can build a brand that commands national attention, manage media spend with precision, and lead a talented creative and digital team.

This is a seat at the leadership table of a growth-stage CPG brand at a critical inflection point.

• Develop and steward Gimme Beauty’s brand positioning across all channels and touchpoints
• Own the consumer insights function and evolution — consumer personas, cluster analysis, segmentation, quantitative/qualitative research
• Leverage AI-powered intelligence tools and sophisticated data platforms to surface insights at speed and scale
• Translate consumer data into campaign decisions in partnership with the Product team
• Partner with Product to make consumer insights a direct input to the innovation pipeline, including opportunity sizing, concept testing, benefit prioritization, and post-launch learning.
• Own brand health KPIs: awareness, brand health, household penetration, trial, repeat, preference, and NPS

• Plan, execute, and optimize national campaigns across digital, social, retail media, and influencer
• Build national brand moments that command mass consumer attention — campaigns and activations designed to drive brand awareness and household penetration at optimal cost-per-impression and cost-per-trial
• Manage and allocate the marketing budget with discipline — own the P&L of the marketing function
• Build campaign measurement frameworks and reporting cadences that tie spend to sell-through, consumption velocity, and brand health metrics
• Partner with the Retail Sales team on co-op spend strategy and shopper marketing at key retail partners
• Own aggressive household penetration and market share growth goals
• Lead and develop the Marketing and Creative team:
  Brand Marketing Director, Creative Director, Sr. Director of Digital & BI, Influencer/Partnerships Manager, Community Manager, Brand Project Manager, and Copywriter
• Build a high-performance team culture — curious, data-driven, fast-moving, and brand-obsessed
• Partner with Sr. Director of Digital & BI on DTC, Amazon, and emerging marketplace strategy
• Oversee digital campaign execution, SEO/SEM, performance marketing, and web experience
• Drive ecommerce consumption growth as a complement to retail channel strategy

• Work alongside the President/CRO as a strategic co-owner of growth — not a service function
• Collaborate with Product on go-to-market strategy for new launches and line extensions
• Partner with Product and Sales to build…