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Remote-First Senior CRM & Lifecycle Marketing Lead

Remote / Online - Candidates ideally in
Lincoln, Lancaster County, Nebraska, 68511, USA
Listing for: Coinbase, Inc.
Remote/Work from Home position
Listed on 2026-10-12
Job specializations:
  • Marketing / Advertising / PR
    CRM Systems & Management
Salary/Wage Range or Industry Benchmark: 157000 - 165000 USD Yearly USD 157000.00 165000.00 YEAR
Job Description & How to Apply Below

Coinbase is seeking a CRM & Lifecycle Manager II to lead lifecycle campaigns across onboarding, engagement, and retention at global scale. You will own segmentation, channel mix, and targeting for email, push, in-app, and SMS, partnering with Product, Data Science, and regional teams to align CRM with product launches and growth goals.

You will define a measurement framework, drive A/B testing, and use ML-powered targeting to improve conversion with human oversight.

This is a strong opening to take on the Remote-First Senior CRM & Lifecycle Marketing Lead role at Coinbase, Inc.

We are looking to fill the Remote-First Senior CRM & Lifecycle Marketing Lead position at Coinbase, Inc. in Lincoln, NE, United States.

The Remote-First Senior CRM & Lifecycle Marketing Lead role at Coinbase, Inc. is now open for applications in Lincoln, NE, United States.

Position Requirements
10+ Years work experience
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