Digital Marketing Specialist Job London England UK,Marketing / Advertising / PR

Join our international team as a Digital Marketing Specialist.

Digital Marketing Specialist supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing. It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team.

Key areas of responsibility and main tasks
Digital Marketing

Run and optimize paid campaigns on Linked In and Google Ads, including targeting, A/B testing and tracking spend against budget
Set up and maintain conversion tracking, landing pages and retargeting
Update website content and support on-page and technical SEO
Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails
Manage organic social media day to day
Support general CRM and marketing automation management so leads are tracked properly
Produce regular reports on digital channel and campaign performance against agreed KPIs

Marketing And Communications Support

Execute marketing tasks in the Marketing Plan and maintain the marketing calendar
Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in Power Point
Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video.
Write, proofread and edit content across different channels
Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked
Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers
Support consistent internal and external communications, including internal comms with HR and communication on company initiatives

Requirements

Degree in Marketing, Business, Communications or a related field
3-4 years in marketing, ideally B2B; life sciences or pharma services is an advantage
At least 1-2 years hands-on experience running Linked In and/or Google Ads campaigns
Working knowledge of SEO, website CMS (e.g. Word Press) and email marketing tools
Comfortable with analytics and reporting (e.g. GA4)
Experience with CRM, marketing automation or Google Tag Manager is an advantage
Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage
Confident with design tools such as Canva or Figma;
Adobe Photoshop, Illustrator and video editing are an advantage
Strong MS Office skills (Word, Excel, PowerPoint, Outlook)
Fluent English, written and spoken
Strong organization and ability to prioritize across many tasks
Strong attention to detail and reliable delivery
Clear communication and writing skills
Hands-on and proactive; happy to pitch in across the team

Benefits

Professional growth and career opportunities
International team and environment
Bonus based on annual performance
Personal accident and business trip insurance
Additional health insurance
Remote/home based
Complimentary health and wellness benefits, such as influenza vaccines
Rewarding referral policy
Workplace establishment allowance (fully remote)
Team building, global meetings, B active events