Digital Marketing Specialist - FMCG E-commerce

Our client is seeking a highly skilled and creative Digital Marketing Specialist to join their expanding e-commerce team, working remotely to support their FMCG brands. This role is essential for driving online sales, enhancing brand visibility, and engaging consumers through various digital channels. You will be responsible for developing and executing digital marketing strategies, managing online advertising campaigns, optimizing website performance, and leveraging data analytics to maximize ROI.

This is a fully remote position perfect for a digitally savvy professional who thrives on innovation and wants to make a significant impact on the online growth of leading FMCG products, collaborating with a globally distributed team.

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and sales for FMCG e-commerce platforms.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, social media (Facebook, Instagram, etc.), and programmatic advertising.
• Create engaging content for social media, email marketing, and website, ensuring brand consistency and appeal.
• Monitor website analytics and user behavior, providing insights and recommendations for A/B testing and conversion rate optimization (CRO).
• Stay updated with the latest digital marketing trends, tools, and best practices relevant to the FMCG e-commerce landscape.
• Collaborate closely with product, sales, and content teams to ensure cohesive online presence and campaign alignment.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience (3+ years) in digital marketing, with a focus on e-commerce and FMCG.
• Strong proficiency in SEO, SEM, social media marketing, email marketing, and content strategy.
• Experience with web analytics tools (e.g., Google Analytics) and data analysis.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and effectively manage projects in a remote-first environment , delivering results without direct supervision.

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement with flexible hours.
• Access to cutting-edge digital marketing tools and platforms.
• Opportunities for continuous learning and professional certifications.
• A collaborative and supportive virtual team culture that fosters innovation.