Senior Product Marketing Manager

Healthcare’s helping hand. CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year. Our industry is growing and demand is high. This means you’ll have plenty of opportunities to grow and develop in your career.

Keeping healthcare healthy can be as fun as it is rewarding

We are seeking a strategic, customer‑centric Senior Product Marketing Manager to drive the commercialization, growth, and market success of our Client Solutions portfolio. This role serves as a critical link between Product, Sales, Marketing, Operations, and Executive Leadership, ensuring our solutions are effectively positioned, differentiated, and aligned to market needs. The Senior Product Marketing Manager will be responsible for developing market strategies, crafting compelling messaging and value propositions, leading go‑to‑market initiatives, enabling sales teams, and partnering across Brand, Channel, Social, Digital, and Demand Generation functions to successfully bring client solutions to market and drive business growth.

This individual will bring deep customer insight, strong commercial acumen, and a passion for translating complex service and technology offerings into meaningful business outcomes for clients. The ideal candidate is equally comfortable engaging with customers, collaborating with cross‑functional partners, influencing senior leaders, and supporting high‑impact sales opportunities. They possess a blend of strategic thinking and execution excellence and thrive in environments focused on growth, innovation, and customer value.

• Market Strategy & Customer Insights:
  Serve as the voice of the customer and market for the Client Solutions portfolio. Conduct market research, customer interviews, competitive analysis, and industry trend monitoring to identify opportunities for growth and differentiation. Develop actionable insights that inform solution strategy, positioning, pricing, and commercialization decisions. Partner with Product and Solution leaders to prioritize investments based on customer needs, market demand, and business objectives.
  
  Monitor industry, workforce, healthcare, and technology trends to identify emerging opportunities and market risks. Establish a deep understanding of buyer personas, decision‑making processes, customer pain points, and purchasing behaviors.
• Solution Positioning & Messaging:
  Develop and maintain compelling positioning, messaging frameworks, and value propositions for client solution offerings. Translate complex service, technology, and workforce solutions into clear, differentiated customer value. Create tailored messaging for executive buyers, operational stakeholders, clinicians, and other key audiences. Ensure consistency in messaging across marketing campaigns, sales materials, customer communications, and executive presentations. Establish customer outcome‑focused narratives that demonstrate measurable business impact and return on investment.
• Go‑to‑Market Strategy & Commercialization:
  Lead end‑to‑end go‑to‑market strategy and execution for new solutions, enhancements, and strategic initiatives. Develop launch plans, commercialization strategies, adoption programs, and growth campaigns. Define market segmentation, target audiences, solution packaging, and positioning strategies. Coordinate launch readiness activities across Product, Sales, Marketing, Operations, and Customer Success teams. Establish success metrics and monitor performance to continuously optimize go‑to‑market effectiveness. Partner with stakeholders to identify opportunities to expand solution adoption…