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Director, Strategic Social and Communications Operations
Remote / Online - Candidates ideally in
Northern, Floyd County, Kentucky, USA
Listed on 2026-10-14
Northern, Floyd County, Kentucky, USA
Listing for:
Bentley Systems, Incorporated
Full Time, Remote/Work from Home
position Listed on 2026-10-14
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing -
IT/Tech
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
## Director, Strategic Social and Communications Operations Apply:
Remote:
Philadelphia, Pennsylvania, United States:
Full time:
Posted Today:
R14
*
* Location:
** Home-based, United States
*
* Position Summary:
** As the Director, Strategic Social and Communications Operations, you will lead the digital engagement engine, executive visibility channels, and operational backbone for global corporate communications. Operating at the intersection of brand reputation, technical storytelling, and operational rigor, you will transform how the company connects with infrastructure leaders, enterprise engineers, partners, and investors worldwide.
You will direct a multidisciplinary team responsible for social media, digital performance content, speaker placements, and comms operational intelligence. Your mandate is to scale modern Communications Technology (Comm Tech), elevate global share of voice, optimize multi-channel distribution, and connect communications activities directly to measurable business outcomes.
This role reports directly to the VP of Communications. It carries management responsibility for the social execution team and the metrics and analytics function. Beyond the communications team, the Director of Strategic Social and Comms Analytics operates as a senior cross-functional partner across marketing, product, partnerships, and other business functions — and engages regularly with executive stakeholders to align social strategy with broader organizational priorities.
Success in this role depends on the ability to build trusted relationships, navigate complex stakeholder environments, and drive integrated outcomes across teams that do not share a reporting line.
** Responsibilities:*
* * Digital & Social Media Strategy* + Architect the global social media strategy across organic channels (Linked In, X, You Tube, regional platforms), positioning the company as the premier authority in engineering and infrastructure technology.* + Channel Rationalization:
Assess and restructure our three primary social channels — You Tube, Linked In, and X — to ensure each is properly organized, optimized for its audience, and performing against clear targets for audience growth, engagement, and referral traffic.* + Oversee community engagement and advocacy, expanding employee amplification programs and partner co-marketing initiatives.* + Establish digital crisis protocols, collaborating with PR, Legal, and Product teams to monitor brand sentiment and manage rapid response workflows.
* Communications Operations & Commtech Enablement* + Modernize the communications technology stack (social listening, publishing workflows, media intelligence, CMS, and digital asset management).* + Content and Story Scoping
- Identify and prioritize the stories and content types that will have the greatest resonance and impact with each audience segment. Work closely with the storytelling function to connect strategic insight to content production.* + Tone, Style, and Format Standards
- Establish our social tone of voice and visual/format standards across written, video, visual, and audio executions — giving the team clear guardrails for consistent, on-brand content at scale.* + Drive workflow governance and agility, building standard operating procedures (SOPs) for content intake, reviews, compliance, and global localization.* + Manage external agency partners and operational budgets, ensuring maximum return on investment across external tool vendors and specialized contractors.
* Performance Content & Editorial Engine* + Audience Strategy-Define which audiences matter most and what they need from us. The five key segments are: industry watchers and cognoscenti, existing users, future users and prospects, developers, and…
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