Director, Innovation Product Marketing

Oakland, CAe.l.f. Brands – Innovation, PD, EDU & R&D /Full Time /Hybrid About the Companye.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion.

Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and  our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:
Position Summary The Director of Innovation Product Marketing will lead the development and implementation of the global product marketing strategy and innovation product pipeline for e.l.f. brands focusing on driving key segments and building the brand. This role will also be responsible for determining new category opportunities to help drive brand growth, increase market share, and help build the global innovation vision and long-term roadmap to accelerate the brand.

Responsibilities:
• Lead product marketing and drive innovation pipeline across categories inclusive of color cosmetics, skin, hair etc. Through building segments and franchises by leveraging insights and analytics to support strategic direction and priorities, including focus on fast-growing categories, hero products and emerging trends.
• Assist in the development of 3-year innovation strategy that addresses business and retailer objectives.
• Determine new market opportunities for products based on market data, consumer insights, social listening, and emerging trends.
• Lead market analysis to determine success factors in product category (messaging, visuals, claims) for new and existing products.
• Infuse compelling storytelling to new product launches.
• Attend quarterly innovation sessions for strategic calendar planning.
• Lead weekly Cross Functional meetings, responsible for monitoring new launch forecasts with Planning and Sales teams.
• Responsible for executing new product innovation briefs with manager support and in partnership with Product Development team outlining strategies, positioning, target claims, key ingredients, SRP, packaging detail, formula detail.
• Responsible for recommending and setting pricing structure for new product innovation based on positioning and competitive landscape.
• Partner with Product Development on ingredients, product formats, breakthrough innovation ideas, review and approval of formula submissions, clinical and consumer testing parameters for product claims.
• Lead cost of goods management; value analysis; implementation of feasibility approval process.
• Ensure COGs efficiency to meet overall brand financial objectives; including pricing and SKU management.
• Partner with Education and help guide deeper education opportunities.
• Partner with Innovation Upstream manager to inform white space opportunitiesbased on consumer insights and social listening data.
• Design sampling strategy for new launches and core support, collaborating with…