Associate Director,Regional Marketing Job Singapore,Marketing / Advertising / PR

Lead regional strategy, influence critical business decisions, and partner with markets to bring meaningful outcomes to patients across the region. Partner with global, regional, and market leaders to align teams, shape decisions, and drive execution that makes a real difference. Coach and inspire marketers across Asia Pacific, helping markets unlock opportunities, strengthen commercial capabilities, and deliver lasting brand success.

Location:

Selected candidate can work from home country within Asia Pacific region (remote working).

Role Overview

The Regional Commercial Manager (Associate Director) Specialty Care/Immunology will report to the Regional Franchise Director Pharma and is the regional commercial owner and ambassador for assigned brand(s) within Specialty Care/Immunology across Asia Pacific. The role is responsible for shaping brand strategy, planning, market prioritization, forecasting, and lifecycle strategy while driving strong cross‑functional execution to help markets deliver business results.

As the regional commercial lead for Specialty Care/Immunology, the Regional Commercial Manager is a trusted commercial partner to market brand teams, global marketing colleagues, and regional cross‑functional teams‑bringing clarity, discipline, and momentum to strategy, execution, launch readiness, and ongoing performance.

The role requires strong strategic thinking, business judgment, analytical discipline, and cross-functional collaboration. The Regional Commercial Manager will translate market insights, competitive intelligence, access realities, customer needs, and financial assumptions into clear actionable brand plans, and high‑quality business decisions within the context of Specialty Care/Immunology across Asia Pacific.

What will you do Brand Strategy & Ownership

Own and articulate the regional strategy for Specialty Care/Immunology and assigned brand(s), aligned to global direction and adapted for AP market realities.

Serve as the regional ambassador and subject‑matter expert in the disease area, providing clear strategic direction to markets and feed into the Franchise strategy for the region.

Define what is standard vs. localised across messaging, campaigns, and execution.

Own the brand narrative and storytelling, translating strategy into clear, executable plans.

Regional-Global-Local Orchestration

Act as the primary connector between global, regional, and local teams for Specialty Care/Immunology and assigned brand(s).

Adapt global strategies and campaigns to ensure local relevance without strategic dilution or duplication.

Ensure markets understand not just what to do, but why
-making strategy practical and actionable.

Cross‑Functional Leadership & Execution

Mobilise and align cross‑functional teams (marketing, sales, access, medical, finance, policy, etc.).

Drive executional excellence across launch preparation, brand activation, and lifecycle management.

Navigate competing priorities while maintaining focus, alignment, and momentum.

Market & Stakeholder Partnership

Be a high‑value partner to markets, enabling BU Heads and their teams through clarity and support.

Coaching markets in the deployment of company's L3

Next Framework developing market specific strategy driving brand and business performance.

Build trust as a commercial thought partner, not a service/activity provider.

Commercial Leadership

Demonstrate commercial and P&L awareness for the assigned brand(s).

Partner with the local commercial teams and escape when appropriate and value‑adding.

Solve problems pragmatically, balancing strategic intent with execution realities.

People Leadership and Capability Building

Guide, coach, and support local marketers or project teams responsible for assigned brand and indication priorities.

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Associate Director, Regional Marketing