Senior Creative Strategist

Schedule: Full-time | 4 days in office, 1 day work from home

Compensation: $135,000-$150,000 base salary + 20% Target Based Bonus

Twillory is a fast-growing menswear brand redefining comfort and performance in everyday apparel. We combine technical fabrics with modern style to help men look sharp while feeling incredibly comfortable.

Creative is the biggest driver of our growth. We believe the brands that win aren't the ones that consistently produce the best creativity.

We're looking for a Senior Performance Creative Strategist to help us build that engine.

This is a high-impact role with direct influence over millions of dollars in annual advertising spend. You'll work alongside our media buying, creative, and leadership teams to develop the next generation of winning ads that fuel Twillory's growth.

We're looking for someone who has lived inside high-performing DTC brands and understands what separates good creative from creative that scales.

You know how to dissect winning ads, uncover why they're working, and build systems for creating more of them. You think in hooks, angles, objections, positioning, customer psychology, and creative testing frameworks.

You'll own the strategic side of performance creative, transforming data and customer insights into concepts that our designers, editors, and creators can bring to life.

If you've helped scale Meta accounts through better creative, this role was built for you.

• Develop the overall creative testing roadmap across Meta, Tik Tok, You Tube, and emerging paid channels
• Analyze creative performance daily to identify winning hooks, messaging, formats, creators, offers, and trends
• Turn performance insights into clear hypotheses and testing priorities
• Build repeatable frameworks that increase the speed and quality of creative iteration

• Write detailed creative briefs for static ads, UGC, creator content, testimonials, landing pages, and short-form video
• Create fresh concepts built around customer pain points, objections, aspirations, offers, and product value propositions
• Generate multiple variations of winning concepts to maximize scale before fatigue sets in
• Research competitors, customer reviews, social conversations, and emerging trends to uncover new creative opportunities

• Work closely with media buyers to understand performance signals and identify opportunities
• Collaborate with designers, video editors, content creators, and copywriters to bring concepts to life
• Review creative before launch to ensure every asset is optimized for performance
• Continuously improve the creative production process to increase testing velocity

• Help establish systems that allow Twillory to produce high-performing creative at scale
• Introduce new testing methodologies, AI workflows, creator sourcing strategies, and creative processes
• Become the company's expert on what is and isn't working across paid social

• 5+ years developing performance creative for DTC or e-commerce brands
• Experience managing creative strategy for brands spending seven figures annually on Meta advertising
• Proven track record helping scale revenue through creative testing and iteration
• Deep understanding of Meta advertising and performance creative best practices
• Experience with Tik Tok and You Tube advertising is a strong plus
• Expert understanding of hooks, angles, positioning, messaging, offers, objections, value propositions, and customer psychology
• Exceptional ability to turn performance data into actionable creative direction
• Strong copywriting skills with experience writing performance-focused creative briefs
• Comf…