Creative Marketing and Digital Growth Manager

Location:

Hybrid, with in-office and remote work based on business needs

Compensation: $60,000–$80,000 annually, based on experience, plus performance-based bonus opportunities

FULL TIME
• LAS VEGAS
• HYBRID

Reports to:

CEO

Nectar Life transforms bath and body care into a joyful brand experience. We’re looking for a hands‑on marketer who can turn our products into stories people want to watch, share, and shop—and bring those ideas to life across Meta, Tik Tok, and Amazon.

Strong marketing instincts are the foundation of this role. You understand customer motivations, brand positioning, persuasive copy, and what makes an ad memorable. You can find the story in a product, write the hook, create the content using AI and editing tools, and launch the campaign yourself.

You’ll use performance data to sharpen your ideas and grow sales profitably. We value creative judgment, clear storytelling, and execution alongside the ability to learn from results. You have a natural eye for color, composition, and visual storytelling. You can look at a product and immediately envision how to bring it to life through imagery, video, and advertising that captures attention.

• Brand storytelling and campaign concepts. Turn product benefits, scents, textures, gifting occasions, and customer insights into compelling campaigns. Give customers a clear reason to care, try, and buy while keeping Nectar’s voice consistent.
• Copy that connects and converts. Write video hooks, scripts, ad headlines, captions, product messaging, and calls to action. Develop distinct creative angles and offers for different customers and occasions.
• AI creative production. Use AI tools hands‑on to develop concepts, generate or adapt images and video, storyboard ads, and produce variations. Edit and refine the output into polished, platform‑ready content with accurate product details and a consistent brand identity.
• Content that shows the product experience. Create short‑form videos, product demonstrations, gifting stories, and creator‑style ads. Work with our internal team and creators for footage and assets, and personally take concepts through to finished ads.
• Paid campaign execution. Build, launch, and improve campaigns across Meta, Tik Tok, and Amazon. Adapt the message and assets to each platform, manage budgets and targeting, and connect the creative promise to the shopping experience.
• Creative testing and profitable growth. Test different hooks, stories, visuals, formats, and offers. Use sales, conversion, acquisition cost, and return on ad spend to decide what to improve, stop, or scale. Explain what you learned and what you will try next.
• Email and SMS retention marketing. Own campaigns and automated flows in Klaviyo. Use AI to develop concepts, subject lines, copy, and creative, then refine for Nectar’s voice. Build segments and welcome, cart abandonment, post‑purchase, and win‑back journeys to drive repeat purchases.
• Help bring designated agency‑managed work in-house and take direct ownership of execution, working closely with the CEO on priorities and budgets.

• A portfolio that demonstrates strong brand thinking, storytelling, copywriting, and advertising creative for consumer products.
• Hands‑on experience taking a campaign from customer insight and concept through copy, creative production, launch, and improvement.
• Practical experience using AI image, video, and writing tools to create finished marketing assets. You can show what you created, how you refined it, and why it fits the brand.
• Strong visual judgment and short‑form video skills, including hooks, pacing, product demonstrations, and clear calls to action. You can personally produce and edit usable ads.
• Direct experience building and managing paid…