Community & Advocacy Manager
Lansing, Ingham County, Michigan, 48900, USA
Listed on 2026-10-15
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Marketing / Advertising / PR
Marketing Communications, Client Relationship Management, Event Management & Planning
Dodge Construction Network (Dodge) is looking for a Community & Advocacy Manager to help the organization build stronger relationships with the customers and communities that shape the construction industry. In this role, you will lead programs that connect community engagement, customer advocacy, reputation, reviews, and social proof. This role helps us understand what customers are saying, identify the people who are excited to advocate for Dodge, and create repeatable ways to turn strong customer experiences into reviews, testimonials, references, stories, and other forms of credible proof.
The Community & Advocacy Manager serves as an important source of customer and market intelligence, helping teams across Dodge understand emerging questions, feedback, opportunities, and reputational concerns. This is a hands-on role for someone who combines strong communication and judgment with the ability to build programs, relationships, and processes across teams.
One small thing:
Somewhere in your application, tell us about an online community you think does an unusually good job of making people want to participate, and tell us briefly why.
This is a full-time position and reports directly to the Director, Brand Marketing.
Preferred LocationThis is a remote, home-office based role and candidates located in the continental United States will be considered.
Travel RequirementsSome travel is required for this role, including on-site support at customer events, conferences, and quarterly trade shows.
What Success Looks LikeBuild a repeatable approach for identifying and engaging with the communities and conversations that matter to Dodge customers and prospects
Develop a healthy pipeline of customer advocates who can participate in reviews, testimonials, references, customer stories, research, events, and other opportunities
Strengthen Dodge’s reputation and social proof across relevant third-party platforms and customer touchpoints
Create a useful feedback loop that turns community, review, and customer signals into insights for teams across the company
Identify and prioritize the communities, professional networks, industry conversations, review platforms, and other environments where Dodge customers and prospects are active
Monitor relevant conversations and customer feedback, identifying recurring themes, emerging concerns, opportunities, and reputational issues
Participate in or support Dodge’s participation in relevant conversations, using sound judgment about when to respond, engage an expert or customer, elevate an issue, or continue listening
Build and manage a customer advocacy program that identifies strong advocates and matches them with the right opportunities
Partner with Sales, Account Management, Customer Experience, Product Marketing, and other teams to identify customers who can participate in testimonials, reviews, references, customer stories, research, events, webinars, and related programs
Manage review and reputation initiatives across G2, BBB, and other relevant platforms, including customer outreach, response coordination, and program tracking
Maintain clear records of customer participation, permissions, interests, and approved proof so advocacy can be activated consistently across the organization
Help activate customers and subject-matter experts around webinars, events, research, thought leadership, and other Brand programs where community participation can add value
Identify opportunities to extend strong customer and community moments into reviews, testimonials, stories, conversations, and other useful content
Work across Brand, Events, Product Marketing, Economics and Research,…
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