Group Director of Influence

Department: Influence/Creator Partnerships

Employment Type: Full Time

Location: Open to Remote

Compensation: $140,000 - $150,000 / year

At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than helping brands and individuals powerfully connect with their consumers through the power of social media. In other words, our superpower is transforming social capital into brand equity.

We’re looking for a Group Director of Influence to lead and grow our Influence discipline. This is an opportunity for an experienced influencer marketing leader who knows how to build standout creator programs, inspire high-performing teams, and turn influence into measurable business impact for brands.

The Group Director of Influence is equal parts practitioner, strategic advisor, and people leader. This person embodies deep expertise in the creator economy, a track record of leading complex influencer programs, and the confidence to counsel senior clients and make big ideas happen. They will oversee a portfolio of influencer marketing engagements, guide the strategy and execution of high-profile programs, and set the standard for excellence across the discipline.

Influence Strategy and Program Leadership

• Lead the strategy, development, and delivery of high-impact influencer marketing programs across a portfolio of clients, ensuring work is innovative, culturally relevant, and delivers measurable results.
• Provide senior strategic counsel and hands-on leadership across the full spectrum of influencer marketing, including paid creator partnerships, earned influence, gifting and seeding, ambassador programs, and always-on creator ecosystems.
• Lead the development of compelling creator strategies and big ideas grounded in audience insights, cultural trends, platform behaviors, and client business objectives.
• Guide the end-to-end influencer marketing process, from strategic planning and creator identification through negotiations, contracting, activation, measurement, and optimization.
• Maintain a high bar for creative and strategic excellence, knowing when to lead our clients and creators, challenge the thinking, and help teams turn good work into exceptional work.
• Bring deep knowledge of creators, talent, platforms, and industry dynamics to help clients navigate opportunities, solve challenges, and make informed investment decisions.
• Partner closely with Strategy, Content, Social Media Management, Social Intelligence, Paid Social, and other agency disciplines to integrate influencer marketing into broader social-first and marketing programs.
• Establish clear measurement frameworks and use performance insights to continually improve programs, demonstrate value, and inform future recommendations.

• Serve as a trusted senior advisor to key clients, building strong relationships and demonstrating how influencer marketing can solve business challenges and contribute to broader brand and marketing objectives.
• Oversee the health and performance of a portfolio of influencer marketing engagements, ensuring exceptional delivery, strong client satisfaction, and sound financial management.
• Lead high-stakes client presentations, strategic discussions, and program recommendations with confidence, clarity, and compelling storytelling.
• Anticipate client needs, proactively identify opportunities, and bring forward fresh thinking that strengthens our partnerships and expands the impact of our work.
• Partner with account management, project management and agency leadership to ensure programs are appropriately scoped, staffed, and delivered against agreed-upon commitments and financial expectations.
• Navigate complex client, creator, and campaign…