Head of Content and PR

House Sigma, the highest-rated real estate app in Canada, is hiring a Head of Content and PR to lead our content strategy and public relations, and to position House Sigma as the go-to source for real estate insights in Canada. This is a full-time, permanent role with the flexibility to work from anywhere in Canada.

How We Hire

Before anything else about the role, here’s how we think about who fits  these don’t resonate with you, this likely isn’t the right fit, regardless of how strong your experience is.

Solve problems deeply with ownership, and collaborate to multiply impact.

We think of every challenge at House Sigma as a stone that needs moving. Each person owns their stones end to end, from understanding the problem, to designing the solution, to shipping it. We don’t rely on handoffs to explain stalled progress. We collaborate as a force multiplier, not a dependency chain.

The traits we look for in every teammate, and how we evaluate ourselves:

• Responsibility and extreme accountability:
  We take end-to-end ownership of our projects and follow through, because taking accountability earns trust and freedom.
• Deep and independent thinking:
  We use first-principles thinking to go beyond surface-level answers, ask the “why” repeatedly, and reason from those fundamentals to get to the truth.
• Logical and fact-driven judgment:
  We make decisions based on evidence and clear thinking, not assumptions or gut feel.
• Judgment and courage:
  We act decisively in ambiguity, using sound judgment and the courage to make and own hard calls.
• Growth mindset and hard-work appreciation:
  We stay curious, keep improving, and respect the consistent effort required to build something great.
• Direct, transparent, and constructive communication:
  We communicate clearly, give feedback that helps, and say directly to someone the same thing we would say about them.
• Superstar and dream-team mindset:
  We set a high bar for individual excellence and collaborate in ways that elevate the whole team.
• High agency and initiative:
  We step up without waiting to be asked, move quickly, and proactively improve processes and outcomes.
• Passion and craftsmanship:
  We care deeply about the work, treat our role as a craft, and keep refining quality over time.

This Role:
North Star Behaviour Applied to Content and PR

You will own House Sigma’s Content and PR function end to end: the strategy, the calendar, the writing, and the results. You will personally create data-driven content such as articles, market reports, white papers and multimedia, and turn that content into media coverage that builds our brand and credibility.

You will work directly with our CEO, VP of Strategy & Operations, and the product and design teams. This is a hands-on, largely independent seat: you will own content, PR and SEO yourself, using AI and technology to do work that would usually take a team. It suits someone who balances creativity with analytical thinking and makes content and PR decisions based on data.

What “Solve problems deeply with ownership” looks like here

• Create and execute a content strategy aligned with House Sigma’s goals, with a consistent and compelling narrative across every platform
• Personally write high-quality, data-driven content such as blogs, articles, market reports, white papers and multimedia that engages our audience
• Craft and run PR strategies that turn our content into media coverage and amplify brand visibility
• Shape House Sigma’s brand voice and tone, and produce authoritative thought leadership that builds awareness and credibility
• Own SEO end to end: apply best practices to grow content visibility, and use analytics to measure, report on and improve content performance
• Plan, manage and deliver the content calendar so impactful content goes out…