Director, Influencer Marketing

Position: Director, Influencer Marketing (Hybrid Role - New York)
Location: New York

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role:

OLAPLEX is seeking a strategic, innovative, and commercially-minded Director, Influencer Marketing to pioneer the global vision and integration of our creator ecosystem. Taking a data-driven, full-funnel approach, you will champion brand storytelling, cultivate community advocacy, and directly accelerate consumer conversion.

As a pivotal leader, you will revolutionize how OLAPLEX partners with talent—from micro-creators to powerhouse influencers —setting best-in-class standards across the beauty and haircare industry. You are a confident executive storyteller who can effortlessly navigate social algorithms, manage agency and cross-functional dynamics, and present high-impact solutions to executive leadership.

Define and execute the global influencer strategy across all platforms to drive engagement, advocacy, and revenue growth Build a multi-tiered creator ecosystem spanning VIP, macro, micro, and professional brand advocates Lead end-to-end planning and execution of high-impact campaigns that boost cultural relevance and commercial conversion Develop platform-specific creator content strategies optimized for organic reach and paid amplification Manage influencer and agency partnerships to secure long-term brand advocacy and key voices for major product launches

Collaborate with cross-functional and regional leads to align influencer initiatives with commercial goals and retail demand

Partner with Paid Media teams to seamlessly integrate influencer content into performance channels, driving conversion

Oversee affiliate influencer programs, maximizing contract spend, commission structures, and overall ROI Scale influencer strategies across emerging channels, mapping audience segments to cultural triggers and trends

Ensure global campaign alignment while empowering local teams with tailored regional execution strategies

Establish robust KPIs and data reporting models to optimize creator selection, messaging, and budget allocation

Manage the influencer marketing budget, optimizing spend across brand awareness, performance, and retail channels

Monitor platform shifts, social trends, and industry best practices to maintain a competitive advantage

Lead and mentor a high-performing team, fostering a culture of innovation, accountability, and excellence

About You:

10+ years of progressive industry experience, including at least 5 years dedicated strictly to Influencer Marketing leadership Deep-seated passion for prestige beauty and haircare innovation Proven ability to cultivate authentic relationships and engage key stakeholders across the creator community Extensive portfolio of successful influencer initiatives and an established network with top talent and management agencies Demonstrated success scaling affiliate programs across platforms such as Shop My, LTK, and leading affiliate networks

Strong critical thinking and problem-solving skills, with a track record of building operational frameworks to execute strategy seamlessly

Highly collaborative leader with exceptional relationship-building capabilities, adept at inspiring cross-functional alignment and championing creator programs internally

Proactive, entrepreneurial mindset with the agility to thrive and drive impact in a fast-paced environment

Analytical and business-minded, skilled in translating complex performance metrics into actionable optimizations Proven leadership capabilities in mentoring, developing, and managing high-performing teams

Expertise in complex contract negotiations, talent deal structures, and global compliance standards

Superior written and verbal communication, negotiation, and executive presentation skills

Comprehensive understanding of social algorithms, creator trends, and competitive industry dynamics

Adept in rapid priority management, project scheduling, and brand risk mitigation

In-depth knowledge of emerging cultural trends, digital media shifts, and the beauty landscape

Keen creative eye with a track record of driving…