Group Director, Product Marketing - Customer Solutions & Local Marketing

Position: (USA) Group Director, Product Marketing - Customer Solutions & Local Marketing
Reference: R-2672152

Posted:

Location:

BENTONVILLE, AR, United States Salary: $160000 - $320000/year

Type:
Full time / Regular/Permanent Company:
Walmart Business Segment:
Home Office Define the Product & Services Marketing Strategy Develop and lead the overarching B2C marketing strategy across Walmart’s portfolio of products, services, digital experiences, fulfillment propositions, in-store capabilities, and emerging customer offerings.

Establish a cohesive strategic narrative that connects individual products and services to the broader value proposition of shopping Walmart.

Define differentiated positioning, value propositions, messaging, and customer benefits that translate complex capabilities into simple, compelling reasons for customers to engage.

Establish clear portfolio strategies that determine how products and services should be positioned individually, bundled together, or integrated into the broader Walmart customer experience.

Identify opportunities to strengthen customer awareness and understanding of existing capabilities that may be underutilized or misunderstood.

Develop scalable product and services marketing frameworks that can be applied across mature businesses, emerging propositions, and new capabilities.

Translate enterprise and business priorities into clear marketing choices, investment priorities, and measurable customer outcomes.

Shape Products & Services Through Customer Insight Serve as the voice of the customer with Product, Business, Technology, Operations, and Strategy teams as new products and services are developed.

Influence product strategies and roadmaps through customer insights, behavioral data, competitive intelligence, marketplace trends, and business performance.

Partner with Customer Insights & Analytics to uncover unmet customer needs, friction points, emerging behaviors, and whitespace opportunities.

Assess the customer and market opportunity for emerging products and services before significant commercialization investments are made.

Leverage customer segmentation, use cases, and jobs-to-be-done that inform product development, positioning, and marketing strategy.

Ensure new propositions solve meaningful customer problems and have a clear, differentiated reason to exist before entering the market.

Translate complex customer, operational, and business information into actionable recommendations for senior and executive leadership.

Lead Product Incubation & Commercialization Partner with Product, Business, Technology, Operations, and Strategy teams from early-stage concept through commercialization, launch, and scale.

Develop the customer proposition, positioning, messaging, audience strategy, and go-to-market approach for new and emerging products and services.

Lead integrated go-to-market planning across Marketing and business partners, establishing clear objectives, audiences, roles, timing, channels, and measures of success.

Determine the appropriate commercialization approach based on the maturity, scale, and customer opportunity of each proposition, from test-and-learn pilots to national launches.

Build launch strategies that accelerate awareness, trial, adoption, engagement, and sustained usage.

Establish commercialization frameworks and repeatable operating models that improve speed to market while maintaining strong customer and brand discipline.

Create feedback loops between launch performance, customer response, and product teams to inform continued product development and optimization.

Establish clear criteria for when emerging capabilities are ready to move from incubation to broader commercialization and scale.

Accelerate Customer Adoption & Growth Own marketing strategies that drive awareness, acquisition, trial, adoption, engagement, repeat usage, retention, and lifetime value across Walmart's product and services portfolio.

Identify barriers preventing customers from discovering, understanding, or using Walmart products and services and develop strategies to overcome them.

Partner with Growth, CRM, Media, Product, and Digital teams to create full-funnel customer journeys that move customers from awareness to sustained behavior.

Develop lifecycle marketing strategies that deepen engagement with existing products and services beyond initial launch.

Identify cross-product opportunities that introduce customers to additional Walmart capabilities based on their needs and behaviors.

Use experimentation, testing, behavioral insights, AI, and analytics to continuously optimize customer…