Sr. Director, Marketing - Retirement & Wealth; Remote

Position: Sr. Director, Marketing - Retirement & Wealth (Remote)
Job Description As a member of the Go-to-Market team, the Senior Director, Marketing-R&W build and lead an integrated, standalone function that drives growth, client diversification, brand leadership, customer engagement, and revenue across Inspira’s Retirement & Wealth businesses. This leader will translate business priorities into marketing strategies for financial institutions, intermediaries, strategic partners, and individual account holders while establishing the talent, operating model, technology, and measurement capabilities needed for current priorities and future growth. The

role will lead the transition from today’s shared-services support model to a dedicated Retirement & Wealth marketing organization, creating the structure, governance, capabilities, and partnerships required for sustainable growth. The ideal candidate is a strategic, hands-on financial services marketing leader with a track record of building teams, transforming capabilities, and connecting investment to measurable business outcomes. Marketing Organization and Business Leadership Build and lead a multidisciplinary marketing organization spanning product and segment marketing, brand and communications, demand generation, digital and lifecycle marketing, sales enablement, creative services, marketing operations, and the Account Holder Engagement capability. Lead

the transition from shared-services support to a dedicated operating model, establishing the organization’s structure, talent strategy, governance, processes, performance expectations, and culture of accountability, collaboration, innovation, and continuous improvement. Recruit, develop, and coach a high-performing team and determine the right mix of dedicated talent, shared capabilities, agencies, vendors, and other external expertise. Serve as a strategic advisor to business leadership on growth priorities, market expansion, client diversification, customer experience, and reputation, aligning Sales, Product, Client Engagement, Technology, Operations, and other stakeholders around shared goals. Own

the annual marketing and go to market communications plan and budget, aligning priorities, resources, investments, roadmaps, capabilities, and performance goals with business strategy and financial objectives. Product, Segment, and Go-to-Market Strategy Lead integrated B2B, B2C, and B2B2C strategies across institutional, intermediary, partner, employer, and individual account-holder audiences. Use customer research, competitive intelligence, segmentation, and market insights to develop differentiated positioning, value propositions, messaging, and commercialization plans. Build

repeatable go-to-market approaches for products, strategic partnerships, acquisitions, platform transitions, and market-expansion opportunities. Develop co-marketing programs with recordkeepers, advisors, third-party administrators, financial institutions, and other strategic partners to advance shared growth and client engagement. Brand, Communications, Content, and Experiences Own Retirement & Wealth brand positioning, messaging, standards, and reputation across internal, external, executive, and customer communications. Lead public relations, thought leadership, industry engagement, executive visibility, crisis communications planning and response, and clear, compelling content across digital, print, events, and sales channels. Own

the event and sponsorship strategy, including conferences, client events, strategic sponsor ships, experiential activation, and measurement of business impact. Lead creative and content development, translating complex financial products and experiences into communications that build understanding, trust, and action. Partner with Legal,…