Performance Marketing Analyst

About the Role  Our client is looking for a highly analytical and detail-oriented Performance Marketing Analyst to join their marketing team remotely, supporting operations in Kimberley . This role is crucial for measuring, analyzing, and reporting on the effectiveness of all digital marketing campaigns, including paid search, social media advertising, display advertising, and affiliate marketing. You will be responsible for extracting insights from data, identifying trends, and providing recommendations to optimize campaign performance and maximize ROI.

This is a fantastic opportunity for a data enthusiast to contribute to data-driven marketing decisions from a remote location.

Key Responsibilities   Track, measure, and analyze the performance of all digital marketing campaigns across various platforms.
Develop and maintain dashboards and reports that provide clear insights into campaign effectiveness, KPIs, and ROI.
Identify trends, anomalies, and opportunities within marketing data to inform strategic decisions.
Conduct A/B testing and other experiments to optimize campaign elements, landing pages, and user journeys.
Collaborate with marketing and sales teams to ensure data accuracy and alignment on reporting metrics.
Provide actionable recommendations for improving campaign targeting, bidding strategies, and budget allocation.
Requirements   Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
2-5 years of experience in performance marketing, analytics, or a related data-focused role.
Proficiency with web analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
Strong understanding of digital marketing channels, metrics, and terminology.
Advanced Excel skills and experience with statistical analysis or modeling are highly desirable.
Excellent analytical, problem-solving, and communication skills.
Benefits   Competitive annual salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
Significant opportunities for professional development and advanced analytics training.
Flexible remote work environment, enabling work from anywhere.
A data-centric culture focused on continuous improvement and measurable results.