Immunoassay Reagents Regional Marketing Lead- REMOTE

Job Title:

Immunoassay Reagents Regional Marketing Lead- REMOTE Location(s)

US Remote - CT, US Remote - GA, US Remote - MA, US Remote - NC, US Remote - NJ, US Remote - OH, US Remote - PA, US Remote - SC

About UsRevvity is a developer and provider of end-to-end solutions designed to help scientists, researchers, and clinicians solve the world’s greatest health challenges. We pair the enthusiasm of an industry disruptor with the experience of a longtime leader. Our team of 11,000+ colleagues from around the globe are vital to our success and the reason we’re able to push boundaries in pursuit of better human health.

Find your future at Revvity We're seeking a Reagents Regional Marketing Lead to drive measurable business impact and significant Marketing Revenue growth of our Immunoassay Reagents portfolio. This is an incredibly exciting time to join Revvity as we expand our portfolio, enter new markets, and push the boundaries of what's possible in Life Sciences. As our Reagents Regional Marketing Lead, you'll shape strategic marketing plans, influence key stakeholders, and see your work directly contribute to our mission of expanding the boundaries of human potential through science.

As part of the Revvity Marketing team, you'll find opportunities for professional development and career growth through cross-functional projects and mentorship from industry leaders invested in your success. If you're ready to make your mark with a company that values innovation and rewards results, this is your moment.

• Strategic Planning & Sales Alignment Represent and communicate regional Sales needs in annual and ongoing planning efforts throughout the year, working closely with upstream Strategic Marketing and Content & Messaging teams to ensure regional priorities, customer needs, and revenue opportunities are reflected in campaign plans.
• Partner with upstream teams to plan and align strategic campaigns to priority Alpha Lisa and HTRF customer accounts, territory opportunities, and solution/portfolio focus areas.
• Regional Campaign Execution & Demand Generation Lead execution of regional marketing campaigns at both the solution/portfolio and product level, ensuring programs are tailored to local market needs, sales priorities, and customer growth opportunities.
• Regional campaign types include but are not limited to:
  
  Email campaigns
  
  Paid search and targeted digital programs
  
  Account-based marketing initiatives
  
  Local events, lunch-and-learns, webinars, workshops, seminars, user group meetings, and virtual or hybrid customer programs
  
  Lead development and follow-up programs
  
  Providing marketing support for Sales prospecting
• AI-Enabled Marketing Innovation Work with cross-functional teams to plan and execute AI-based marketing pilot initiatives in the region that increase speed to market, improve campaign efficiency, increase conversion rates, drive more qualified leads and revenue.
• Voice of Customer & Customer Experience Feedback Gather and share regional Voice of Customer feedback on products, marketing programs, and customer experience with relevant teams; champion the incorporation of VOC insights into annual planning, campaign strategy, digital and offline communications, content, and other key areas.
• Campaign Optimization & Lead Follow-UpLeverage marketing data and expertise of internal channel teams to optimize campaigns, channel mix, and investments toward maximizing revenue impact and ensuring regional goals are met or exceeded. Work with the Sales team to ensure timely follow-up on marketing-generated leads, including coordination on lead prioritization, outreach timing, opportunity progression, and feedback on lead quality.
• Nothing in this job description restricts management’s right to…