Product Release Marketing Manager Salesforce · Washington, VA · Remote –ago

Marketing & Communications

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

This Product Marketing Manager will contribute to Missionforce product marketing and content strategy across the Global Public Sector organization.

This role ensures that new product features, capabilities, and innovations are effectively positioned, communicated, and adopted across government, defense, intelligence, education, and nonprofit customers.

• Translating product features, capabilities, and innovations into clear, compelling, Public Sector–relevant value
• Driving adoption among existing customers
• Building release content and sales/partner enablement
• Serving as the central coordination point for Public Sector content needs across Product, PMM, Industry, Sales, and Field Marketing

The ideal candidate brings strong technical storytelling skills, deep cross-functional collaboration experience, and a passion for empowering mission-driven customers with trusted technology.

Public Sector does not currently have a dedicated release marketing or insights function. Field Marketing and Content teams operate without upstream product visibility, customer usage insights, and roadmap context. This role fills that gap by connecting product → content → field execution, ensuring customers receive the right message and the right assets to adopt new capabilities. By driving clarity and alignment across teams, this role will accelerate adoption, improve enablement, and strengthen Salesforce's leadership across global Public Sector markets.

• Lead Public Sector positioning and messaging for Salesforce product releases.
• Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
• Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
• Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
• Serve as the central point of contact for all GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.
• Assess content performance, identify gaps across the customer journey, and prioritize new content development.
• Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content.
• Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.
• Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
• Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
• Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging.
• Lead GPS release readiness and cross-functional launch reviews.
• Maintain the unified GPS release calendar and orchestrate communications across stakeholders.
• Build strong alignment with…