Director of Brand & Creative Marketing Reflex Media, Inc Las Vegas, NV · Remote

Seeking is looking for a highly entrepreneurial, hands-on Director / Sr. Director of Brand & Creative Marketing to lead the brand side of our marketing organization.

This is not a traditional management role and it is not a position for someone who wants to sit above the work.

We are looking for an operator.

This person will own Seeking's brand marketing strategy and lead an approximately 13-person organization spanning PR, creative, copy, social, influencer marketing, and broader brand initiatives and activations. They will be responsible for turning company goals into marketing strategy, turning strategy into executable plans, ensuring the right people are accountable for the right work, and ultimately determining whether that work is moving the business.

The role works closely with Seeking's Co-CEOs and alongside our Director of Growth and Lifecycle Marketing. Our Digital Marketing team owns areas such as paid acquisition, lifecycle/CRM, conversion optimization, and digital growth. This role owns the brand side of marketing while partnering closely with Growth to ensure both functions operate as one marketing organization and share accountability for company performance.

Seeking moves quickly. Our team is lean, scrappy, ambitious, and highly adaptable. The right person is comfortable making decisions, changing direction when the data requires it, getting into the details, and personally helping solve problems when necessary.

We do not need another layer of management. We need someone capable of building and leading a high-performing marketing organization.

• Own Seeking's brand marketing strategy, positioning, messaging, audience strategy, and overall brand direction.
• Translate company objectives into quarterly and annual marketing priorities, initiatives, OKRs, budgets, and measurable business outcomes.
• Develop the marketing strategy in close partnership with the Co-CEOs, progressively assuming greater ownership as alignment and trust are established.
• Understand Seeking's distinct audiences and develop strategies capable of effectively reaching both sides of the marketplace.
• Identify untapped audiences, market opportunities, positioning gaps, competitive opportunities, and new ways to grow the business.
• Own consumer research, competitive intelligence, campaign learnings, and brand insights.
• Determine what Seeking should do more of, less of, stop doing, or approach differently based on performance and business priorities.

• Originate and lead major brand campaigns from initial insight through strategy, concept, execution, launch, measurement, and post-campaign analysis.
• Develop bold, culturally relevant ideas capable of generating conversation, press, signups, and revenue.
• Define the objective, audience, strategic insight, messaging, channels, success metrics, budget, responsibilities, and execution plan for major initiatives.
• Work closely with Creative, Production, PR, Social, Influencer, Digital Marketing, Product, Legal, and external partners to bring campaigns to market.
• Personally contribute ideas rather than relying exclusively on the team for campaign concepts.
• Evaluate concepts, scripts, copy, messaging, creative direction, activations, partnerships, and channel plans with strong creative and commercial judgment.
• Lead campaign production, including talent, agencies, production partners, shoots, post-production, rollout, media requirements, legal considerations, and timelines.

• Own the performance of the brand marketing organization and ensure marketing activity ultimately contributes to business growth.
• Monitor company and marketing performance closely, including joins, revenue, CAC, ROAS, conversion, brand search, campaign performance, social growth, influencer performance, earned media, and other relevant KPIs.
• Diagnose why initiatives are or are not working and make changes quickly.
• Reallocate budget, resources, priorities, or strategy when performance does not justify the current approach.
• Maximize ROI across productions and activations by identifying opportunities to create additional revenue-driving content within existing budgets, helping recover costs and improve the overall return on each investment.
• Establish meaningful measurement frameworks for brand…