E-commerce Content & Social Media Strategist

Our client is seeking a strategic and creative E-commerce Content & Social Media Strategist to drive their online presence from their Welkom office. This role will be responsible for developing and implementing a robust content and social media strategy that enhances brand visibility, engages target audiences, and fuels e-commerce sales growth. You will be at the forefront of creating compelling narratives and campaigns across digital channels, working closely with marketing, design, and sales teams to ensure a unified brand message and impactful customer journeys.

The ideal candidate possesses a deep understanding of digital marketing, content creation, and social media analytics, thriving in a collaborative environment that values innovation and measurable results in the Free State digital landscape.

• Develop and execute a comprehensive content marketing and social media strategy aligned with e-commerce objectives and brand identity.
• Oversee the creation, curation, and distribution of engaging content across all relevant social media platforms and digital touchpoints.
• Define key performance indicators (KPIs) for content and social media initiatives, and regularly analyze performance data to optimize strategies.
• Manage paid social media campaigns, including budget allocation, targeting, creative development, and performance monitoring to maximize ROI.
• Collaborate with designers and copywriters to produce high-quality, on-brand content that resonates with our target audience in Welkom .
• Stay informed about industry trends, competitor activities, and emerging technologies to identify new opportunities for growth and engagement.

• Proven experience in developing and executing successful content marketing and social media strategies, preferably in e-commerce .
• Strong understanding of SEO principles, content management systems (CMS), and social media management tools.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Proficiency in creating and editing various content formats, including written copy, graphics, and basic video.
• Exceptional communication, collaboration, and project management skills.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

• Competitive annual salary with performance-based incentives.
• Hybrid work model providing flexibility between the Welkom office and remote work.
• Comprehensive medical, dental, and vision coverage.
• Generous paid time off and opportunities for professional development.
• A stimulating and collaborative work environment within the dynamic Free State market.