Marketing Technologies Director , Remote

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the Play Station brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

The Marketing Technologies Director, leads Play Station's global marketing technology organization across engineering, product management, UX, measurement and experimentation, audience activation, and marketing data. This leader owns the technology vision, architecture, product strategy, and roadmap for platforms used by marketers worldwide to reach hundreds of millions of players. The role is accountable for building secure, scalable, AI-enabled capabilities that improve marketing effectiveness, speed, and customer experience.

We are seeking a technology leader with direct software or data engineering experience building marketing technology products and platforms. The successful candidate can lead engineers and technical product teams, make architecture and build-versus‑buy decisions, and translate marketing needs into durable systems. Experience limited to administering vendors or managing a marketing technology stack without direct engineering experience does not meet the requirements of this role.

• Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX, with clear goals, operating rhythms, and accountability for delivery.
• Own end-to-end delivery and operation of global marketing platforms, from discovery and architecture through launch, adoption, reliability, and continuous improvement.
• Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
• Define the marketing technology product vision and prioritize a multi-year roadmap based on customer value, technical feasibility, business impact, risk, and platform health.
• Establish engineering standards for security, privacy, reliability, observability, scalability, and the management of technical debt.
• Lead product discovery and UX research with marketing teams globally, converting user needs into intuitive workflows and measurable product outcomes.
• Evaluate build, buy, and partner options with technical rigor, and ensure third-party platforms integrate into a coherent, maintainable architecture.

• Lead the measurement and experimentation function, including test design, measurement frameworks, platform capabilities, and the use of results in marketing decisions.
• Lead audience activation and marketing data teams responsible for identity, segmentation, consent‑aware audience management, data quality, governance, and activation readiness.
• Connect audience, measurement, and activation capabilities across marketing channels so teams can plan, execute, learn, and optimize through shared data and platforms.
• Partner with Data Science and Analytics leaders to embed experimentation, causal measurement, predictive models, and decision support into marketing workflows.
• Assess and scale AI and automation use cases that improve marketer productivity, decision quality, and customer relevance.

• Serve as…