Meta Media Buyer - SaaS; Remote
Remote / Online - Candidates ideally in
Pretoria, 0002, South Africa
Listed on 2026-10-16
Pretoria, 0002, South Africa
Listing for:
Whistle
Remote/Work from Home
position Listed on 2026-10-16
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Advertising Manager
Job Description & How to Apply Below
About the Role:
We are seeking a results-driven Meta Media Buyer to lead, manage, and optimize our clients paid advertising campaigns across Meta platforms (Facebook & Instagram). In this role, you will sit at the intersection of media buying strategy, campaign performance analysis, and end-to-end creative production. You will be directly responsible for driving high-quality lead generation campaigns for US service businesses, systematically testing ad creative, and maintaining scalable cost-per-lead targets.
WhatYou'll be Doing:
- Campaign Architecture & Setup:
Build, manage, and scale lead generation ad campaigns within Meta Ads Manager, ensuring optimal structure, tracking setup, and audience targeting. - Creative Strategy & Content Creation:
Develop campaign hooks, copy, and visual creative using design and video editing tools such as Canva and Cap Cut. - Performance Optimization:
Continuously monitor and optimize active ad sets, budget allocation, bid strategies, and audience targeting to achieve client CPA and CPL benchmarks. - A/B Testing & Analysis:
Design and execute continuous creative testing roadmaps (hooks, formats, visuals, CTAs) to prevent creative fatigue and lower acquisition costs. - Data Monitoring & Reporting:
Track key performance indicators (CPL, CPA, CTR, ROAS, Thumb-stop Rate) and deliver actionable performance updates and optimization insights.
- Experience:
3 to 5 years of proven hands-on experience setting up, managing, and scaling ad spend on Meta Ads Manager. - Lead Generation Expertise:
Strong background running successful lead generation campaigns specifically tailored for service-based businesses in the US market. - Creative Tools & Production:
Proficiency in designing and editing ad creative using tools like Canva and Cap Cut. - Analytical Mindset:
Ability to interpret campaign metrics, troubleshoot underperforming ad sets, and translate data into tactical creative and campaign adjustments.
You are welcome to have a look at our website for more information about Whistle: https://(Use the "Apply for this Job" box below)./
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