Online Merchandising Coordinator

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Online Merchandising Coordinator is responsible for delivering an accurate, engaging and commercially effective online customer experience across the UK, Germany and Rest of Europe websites. This role supports product launches, promotional activity and site optimisation through effective merchandising, content management, performance analysis and cross-functional collaboration to drive conversion and revenue growth.

• Manage the monthly upload of new products on UK, DE and Rest of Europe sites, ensuring best-in-class presentation of the online assortment, including product information, category information and website merchandising to maintain the sites to a high standard
• Prepare for site refreshes by building navigation, search dictionary updates, merchandising, trend shops, and manage the item set-up process, including catalogue and product attribution
• Work with Buying and Planning teams to support the promotional calendar, new product launches and category launches across the Outlet category
• Work with Digital Design and Web Production on creative for homepages, promotions and campaigns, ensuring the site reflects business priorities, stock availability and local market needs
• Regularly research competitor online activity, edit creation and digital innovation
• Conduct a weekly site review of UK, DE and Rest of Europe sites to monitor site standards and report operational or testing issues that arise
• Optimise on-site search, as well as cross-sell and up-sell products on the site
• Deliver weekly reporting on site performance for cross-functional and team meetings, leveraging available analytics platforms to provide relevant and actionable insights
• Support the Digital Trading Manager in delivering the digital testing, personalisation and optimisation roadmap across all key customer journeys
• Analyse user behaviour, conversion funnels and site performance to uncover optimisation opportunities.
• Contribute to improving key metrics including bounce rate, conversion rate, add-to-bag rate, checkout completion, average order value and customer engagement to drive growth
• Complete additional ad hoc website tasks as required, including testing new functionality and assessing competitor tools or features for potential development

• 1-2 years' experience in an eCommerce or digital role within a global brand or online start-up
• Strong interest in inspirational site content and online customer experience
• Proficient in Microsoft Excel and experience using Google Analytics and reporting dashboards
• Experience with SFCC, PIM systems or CMS tools would be advantageous
• Confident working both independently and collaboratively in a fast-paced environment
• Excellent organisational skills and attention to detail
• Excellent communication, presentation and analytical skills
• Ability…