Brand Communications Manager

Allstaff Marketing Division are delighted to bring to the market the role of Brand Communications Manager, Social Media & Community.

The business is a leading professional beauty brand. The role supports brand visibility, engagement and community through social media, content, influencer activity, brand activations and key account marketing support. The business works across consumer-facing and trade channels, including wholesalers and key accounts.

This is a permanent, full-time role based in Renfrew. On-site working is preferred, although fully remote working may be considered for suitably experienced candidates based in England.

Working hours:

Monday to Thursday, 9am - 5.30pm and Friday, 9am - 4pm. Some flexibility is available for earlier or later starts and finishes, with the earliest start at 8am and the latest finish orting to the Sales & Marketing Manager, the Brand Communications Manager is responsible for developing and delivering social media and community strategy across digital platforms and brand activations, working closely with the Sales & Marketing Manager to support annual business plans, campaigns and wider brand-building initiatives.

The role combines strategy and creativity with strong execution, requiring someone who can translate the brand into compelling communications and visual assets across both consumer-facing and trade channels. A key part of the role will also be supporting the Sales and National Account Management teams through the creation of presentations, sell-in materials and visual assets for key accounts, ensuring all communications remain consistent with brand guidelines and visual language.

• Develop and execute social media and communications strategies aligned with brand and commercial objectives.
• Manage social media channels including Instagram, Facebook, Tik Tok, You Tube and emerging platforms.
• Lead the creation of engaging content, including video, influencer and community-led assets.
• Manage paid social campaigns, influencer partnerships, ambassador programmes and community engagement.
• Oversee social media budgets, campaign performance tracking and ROI reporting.
• Coordinate brand activations, pop-up events, wholesalers content days and sponsorship opportunities.
• Create, execute and manage key wholesaler marketing plans as part of the Joint Business Planning (JBP) process.
• Create high-quality presentations, sales materials and supporting assets for the Sales and National Account Management teams, communicating key product features, benefits, launches and brand initiatives to key accounts.
• Develop assets in Canva to a high standard, ensuring presentations and communications consistently follow brand guidelines and reflect established visual language.
• Support new product launches through the development of compelling sell-in and customer-facing communications.
• Collaborate cross-functionally with internal teams, wholesalers and external partners to maximise brand exposure and ensure consistent brand execution.

• Minimum 36 months (3+ years) of relevant professional experience.
• Strong background in social media, communications, digital marketing and/or brand management.
• Experience developing and executing strategic social media and community engagement plans.
• Knowledge of paid social, influencer marketing, content creation and analytics.
• High proficiency in Canva, with the ability to independently create polished, commercially focused presentations and marketing assets.
• Strong visual awareness and an ability to work confidently within established brand guidelines and visual identities.
• Excellent written and verbal communication, presentation, stakeholder management and project…