Social Media Strategic Lead

Job title: Social Media Strategic Lead - EMEA

Location: UK/EMEA

Contract: 12 months / Remote contract

Who We Are

Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

The Team

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

About the role

Collaborate with the Head of Social Media EMEA to align and execute the EMEA social strategy into targeted regional roadmaps, elevated content, and impactful outcomes. Combining high-level strategy with hands‑on content evaluation and operational management, this role empowers local social media leads to drive exceptional results

Role Responsibilities:

• Work with the Head of Social Media EMEA and the Social Media Lead to shape and evolve the EMEA social strategy, aligned with global priorities and our clients Cloud objectives.
• Translate strategic priorities into clear recommendations for regional activity, campaign focus and channel use.
• Identify gaps, opportunities and competing priorities, bringing recommendations to the Head of Social Media EMEA for decisions.

Regional planning and guidance — 20%

• Support regional social media managers in developing realistic quarterly and monthly content plans.
• Help local social media teams prioritise requests and balance campaign, local and always‑on content.
• Coordinate cross‑regional requests, including but not limited to markets such as Nordics and Israel, with clear owners, briefs and deadlines.
• Flag content volumes or requests that exceed available capacity and propose adjustments.

Content quality and direction — 15%

• Define what good social content looks like across themes, formats, cadence and storytelling.
• Review priority content and provide specific, actionable feedback on messaging, audience relevance and quality.
• Apply editorial judgement to all content and recommendations, including AI‑assisted work, before sharing them.
• Support regional managers to improve their own output while retaining ownership of execution.

Performance review and optimisation — 15%

• Review regional performance and identify trends, gaps and opportunities.
• Recommend practical changes to content, formats and planning based on results.
• Work with regional managers to test improvements and share useful learning across markets.

Stakeholder collaboration and workflow oversight — 10%

• Act as a strategic partner to the Head of Social Media EMEA and collaborate with the Social Media Lead, regional managers and relevant stakeholders.
• Maintain visibility of assigned work in Airtable, including status, ownership, approvals and blockers.
• Coordinate reviews and follow up on sign‑offs for agreed work streams.
• Take ownership of selected tactical deliverables where agreed, with clear priorities and capacity.

Best practice and framework development — 10%

• Develop practical planning templates, content guidance and review frameworks.
• Turn recurring issues into clearer processes or guidance for the team.
• Keep guidance aligned with our clients current requirements, seeking clarification from the appropriate owner where needed.

Proposed division…