Paid Search & YouTube Lead; Hybrid or Remote

Title: Paid Search & You Tube Lead

Location: UK Hybrid or Remote in UK with occasional travel to our Central London Office near Tower Hill

Position: Perm

Pet Lab Co. is the world's fastest-growing pet supplement business. Launching in 2018, we successfully achieved a 9-figure revenue last year. We have a loyal community of loving pet parents and over 1.5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.

Pet Lab Co.'s rapid growth has been made possible by their highly experienced performance marketing team. They are currently on the lookout for a highly driven & experienced Paid Search & You Tube Lead to join the team and help drive future growth.

Reporting into the VP of Marketing, the Paid Search & You Tube Lead is responsible fore manning & executing a clear strategy across paid Google & Bing tactics to drive efficient growth for one of London fastest growing D2C ecommerce start-ups! In this role you'll plan, launch & manage campaigns across all Google and Bing ad placements to drive new customer acquisition along with cross-sell opportunities and customer loyalty, at efficient CPA's.

You'll also help shape how Pet Lab Co . reaches customers through large language models (LLMs) and AI-powered search. Working closely with our content, SEO and ecommerce teams, you'll identify opportunities to improve product discovery and turn emerging platforms into measurable growth channels. We move and think fast so it's important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible.

This is an exciting opportunity to have a huge impact in rocket ship of a business with a real purpose!

• Develop and execute effective strategies across Google/Bing tactics, including paid search, You Tube, Performance Max, and Google Display, to scale new customer acquisition.
• Manage the GMC feed/product performance to drive growth on Google Shopping.
• Use of reporting, analytics, and trend tools daily to make strategic recommendations to optimise performance and improve CPA, ROAS, etc.
• Drive cross-sells and customer loyalty through retargeting across Google placements.
• Oversee the international expansion of the brand across search engines.
• Collaborate with cross-functional teams such as paid and organic social, CRM, video production, copywriting and CRO to create cohesive digital marketing strategies, along with A/B test opportunities.
• Build and test strategies to improve Pet Lab Co.'s visibility across LLMs and AI search platforms, including ChatGPT, Claude, Gemini and Perplexity.
• Partner with SEO, content and ecommerce teams to improve how our products are understood, cited and recommended in AI-generated answers.
• Track brand visibility, referral traffic and conversions from AI search, using structured tests to identify opportunities that can drive efficient new customer acquisition.
• Evaluate emerging advertising and shopping opportunities across AI platforms as they become available, with clear testing budgets and success measures.
• Stay up to date with the latest trends and best practices in paid search advertising and digital advertising.
• Manage a small team of specialists and provide guidance and mentorship to help them grow and develop their skills.
• Build a strong partnership with our reps at Google and other platforms.

• 5+ years' relevant experience
• Experience managing…