Content Copywriter SEO

Hybrid – 1–2 days working from home per week

At Car Finance 247, we're looking for an experienced and passionate SEO Content Copywriter to join our Marketing team and help shape our in-house content capability. This is an exciting opportunity for a talented writer who understands how to create engaging, informative and search-optimised content that delivers real value to customers and supports business growth.

Organic search is one of our most important channels, with thousands of customers visiting our website every month looking for clear, trustworthy information about car finance. You'll play a key role in ensuring our content provides the answers they're looking for, helping customers make informed financial decisions while strengthening our position as a leading car finance provider.

This is a newly created role offering the opportunity to take ownership of content creation from start to finish. You'll work closely with our SEO agency, compliance specialists and wider Marketing team to produce high-quality content across our website, while identifying opportunities to improve existing pages, increase organic visibility and support customer conversions.

We're looking for someone who combines excellent writing skills with a strong understanding of SEO, search intent and content strategy. You'll be confident simplifying complex financial topics into clear, engaging content, while maintaining accuracy and meeting regulatory requirements.

You'll also have the opportunity to influence how we use AI tools to support content production, balancing innovation and efficiency with strong editorial judgement and attention to detail.

• Create high-quality, SEO-focused content across guides, articles, landing pages, FAQs, explainers and comparison pages.
• Produce clear, engaging and customer-focused content covering topics such as car finance, credit, affordability, APR, PCP, HP and refinancing.
• Develop content that is optimised for traditional search engines and emerging AI-driven search features, including Google AI Overviews.
• Write and optimise on-page SEO elements including title tags, meta descriptions, headings, internal links, image alt text and FAQs.
• Ensure all content is accurate, informative, easy to understand and aligned with our brand tone of voice.

• Work closely with our external SEO agency and internal teams to develop and deliver an effective content strategy.
• Create detailed content briefs using keyword research, search intent analysis and competitor insights.
• Identify content gaps and opportunities to improve organic search performance.
• Support the planning and management of the content calendar to ensure consistent, high-quality output.
• Use SEO tools and performance data to inform content decisions and identify opportunities for growth.

• Review, refresh and optimise existing website content to improve rankings, engagement and conversions.
• Ensure content remains accurate and relevant as financial products, lending criteria and regulations change.
• Apply Google's E-E-A-T principles (Experience, Expertise, Authoritativeness and Trustworthiness) to strengthen content quality and credibility.
• Monitor content performance using tools such as Google Search Console, Google Analytics, Ahrefs or Semrush.
• Work towards measurable improvements in organic traffic, search visibility, customer applications and approvals.

• Ensure all content meets FCA financial promotion requirements and Consumer Duty expectations.
• Work collaboratively with our Compliance team to ensure content is clear, fair, accurate and not misleading.
• Maintain consistently high editorial standards through effective…