Director of Marketing

Job Details:

Job Location:

Remote - Kennesaw , GA 30144, Salary Range: $ - $ Salary,

Work Location:

Remote

Position Status:
Full-Time

This is a remote position with eligibility in the following states:

AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KY, LA, MA, MD, ME, MI, MN, MO, MS, NC, NE, NH, NJ, NY, OH, OK, PA, SC, SD, TN, TX, UT, VA, WA, WV, WY

Candidates must reside in one of these locations to be considered.

At Inform Data, we're helping organizations make smarter, more confident decisions through trusted data, technology, and compliance solutions. As we continue to grow, we're investing in our people, products, and future, creating opportunities for employees to take on meaningful work, drive innovation, and make a visible impact on the business. Guided by our TRUST values, we foster a collaborative environment where ideas are welcomed, contributions are recognized, and growth is encouraged.

The Director of Marketing plays an integral role in the planning, development, and execution of brand, product, and demand generation marketing initiatives that drive measurable impact for Inform Data. This role spans the marketing lifecycle and includes direct, hands-on-execution, as well as overall project management and coordination. The Director of Marketing partners with executive leadership, sales, cross-functional stakeholders, and external partners to create campaigns that elevate the brand, accelerate growth, and strengthen Inform Data’s market leadership.

• Lead the design and execution of integrated marketing campaigns across digital, content, events, and partnerships to drive brand awareness and demand.
• Manage the creation, ongoing maintenance, utilization and understanding of all product marketing materials.
• Help translate data-driven insights into actionable marketing strategies; oversee analytics reporting on campaign performance and ROI.
• Develop thought leadership content and manage execution of podcasts, webinars, and other owned media programs.
• Partner with Revenue leadership to define marketing priorities, messaging, and go‑to‑market plans.
• Collaborate closely with Sales to ensure marketing programs support pipeline creation and revenue objectives and that the team is up‑to‑date on all positioning, and go‑to‑market enablement items.
• Manage and mentor marketing managers and coordinators, providing guidance and development opportunities.
• Oversee agency and vendor relationships to ensure consistent brand messaging and executional excellence.
• Stay current on market trends, competitive landscape, and emerging marketing technologies to recommend and implement innovations.
• Other duties as assigned by executive leadership.

Please note that this job description is intended to provide a general overview of the position and may not include every responsibility or qualification associated with the role. Inform Data reserves the right to change or assign other duties to this position at any time.

• Proven track record in leading innovative B2B marketing campaigns that deliver measurable results.
• Strong strategic thinking and ability to connect marketing programs with revenue outcomes.
• Strong understanding of product marketing principles, including positioning, messaging, content strategy, and translating complex product capabilities into compelling market‑facing value propositions.
• Excellent leadership skills, with experience mentoring and developing team members.
• Proficiency in marketing automation, CRM, analytics, and project management tools.
• Exceptional written, verbal, and presentation skills, with ability to influence at all levels.
• Strong organizational skills, with ability to prioritize and manage multiple initiatives in a…